Gamification Market Size 2022, Top Companies Overview, Share, Growth | Global Forecast Report 2028

According to Precision Business Insights (PBI), the latest report, the market value of the Gamification market is expected to be valued at USD 10.6 billion in 2022 and is expected to grow at a CAGR of 22.1% in 2022-2028. The primary factors that drive the market are following delivery of attractive and lucrative offers to customers, recognition and rewards to employees for their performance to increase employee engagement, and high return on investment.

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Cloud Segment to Dominate the Gamification Market:
Based on the deployment model type, the cloud segment holds the highest market share. The major factor for the rise of this segment increasing demand for trustworthy and secure solutions by small and medium enterprises. Technological advancements in cloud-based gaming solutions and some noteworthy features such as easy maintenance, software upgradation, and simple installation can drive the growth of the global gamification market size. Apart from this, the cheap cost of implementation and enhanced user experience can also drive the growth of the market.

North America Gamification Market
North America leads the global gamification market size due to the increasing use of the internet to connect to various clients and channel partners in the organization. North America leads the global market due to increased adoption of enterprise-based solutions and customer-based solutions, increased marketing activities such as customer interactions, customer interactions, branding, and selling have contributed to increasing the sales of gamification in this region. Apart from this, the major factor that drives the market in this region are low implementation cost of cloud-based gamification solutions.

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Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players
The global Gamification market further reveals that the key players are implementing strategies such as the extension of product collection through research and development activities, product launches, acquisitions, mergers, and strategic alliances to improve their market position and strengthen the market revenue share. In January 2022, Activision Blizzard was acquired by Microsoft in order to boost the gaming industry of Microsoft around mobiles, cloud, consoles, and PC. In December 2021, a collaboration was announced by Attensi and SAP to offer learning and development through the use of SAP Success Factor Solutions which will also provide game automation and competitive component.

The gamification market is segmented based on, component, deployment model, application, industry vertical, and region.
Based on the component, the market is segmented into the following:
• Solution
• Service

Based on the deployment model, the market is segmented into the following:
• On-Premise
• Cloud

Based on the application type, the market is segmented into the following:
• Sales & Marketing
• Product Development
• Human Resource
• Support
• Others

Based on the industry vertical, the market is segmented into the following:
• Retail
• Education
• IT and telecom
• BFSI
• Manufacturing
• Media and Entertainment
• Other

Based on the region, the market is segmented into the following:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

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Key players' profiles in the Gamification market report are Microsoft Corporation, MPS Interactive Systems Limited, Ambition, Aon plc., Axonify Inc., BI WORLDWIDE (Bunchball Inc.), Callidus Software Inc. (SAP SE), Cognizant, G-Cube, and IActionable.

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