Global Kombucha Market to Record Significant Growth by Virtue of Easy Manufacturing Process

Inkwood Research estimates that the Global Kombucha Market is expected to project a CAGR of 21.82% in terms of revenue during the forecasting years of 2019-2028.

"Browse 47 Market Data Tables and 49 Figures spread over 169 Pages, along with an in-depth TOC on the Global Kombucha Market Forecast 2019-2028."

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Kombucha is a fermented drink, popular as a functional beverage, owing to its health benefits. It is made by fermenting sweetened tea and culture of yeast and bacteria, typically termed as SCOBY, or symbiotic colony of bacteria and yeast.

Ease in Manufacturing Process Attributed to Market Growth

Kombucha is widely consumed, mainly due to its hassle-free and convenient production method. Besides, it only requires a few ingredients, such as, white sugar, unchlorinated water, active kombucha SCOBY, tea bag, and starter tea. As a result, the fermented beverage is often prepared in households, and extensively retailed by companies, commercially. Also, manufacturing kombucha is highly economical.

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Online Retailing is the Fastest-Growing Distribution Channel

The easy uses of numerous online shopping applications, according to consumers' convenience, as well as the growing use of smartphones and other smart devices, are predominantly anticipated to fuel kombucha sales through online retailers. The fermented drink's availability is also gaining a strong position across the healthy beverage segment through companies' websites and aggregators. Moreover, coupons and online discounts are primary digital tactics implemented by market players, encouraging them to purchase kombucha, in addition to other products, on the internet.

Online retailing channels are also an effective medium for enterprises to charter new markets, owing to the decreased infrastructure expenses, and increased product penetration. They also provide the customers with transparency, in terms of their purchases. For instance, consumers can compare the price, product description, flavors, quantity, advantages, and popularity, offered by products of several brands.

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North America was the Dominant Region in 2019

North America harbored the highest market share in 2019. This can be attributed to kombucha's myriad health benefits, including, digestion and guy health, immune-boosting properties, and joint health, as well as manufacturers' emphasis on expanding their product offerings across other markets.

The large number of enterprises that manufacture beverages in the small market, results in an actively competitive space. Moreover, the consistent participation of foodservice brands, through the introduction of innovative flavors helps attract consumer demand. It also creates a competitive environment for global players, selling their products at a relatively similar price. Additionally, sales through various offline distribution channels, like, supermarkets and hypermarkets, account for a significant share, since it offers a vast shelf-space to gain consumer traction. As a result, the market competition is anticipated to be high, over the forecast period. Prominent firms operating in the market include, GT's Living Foods, Health-Ade Kombucha, Go! Kombucha, PepsiCo Inc (KeVita Kombucha), New Age Beverages Corporation (Bucha Kombucha), etc.

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