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Video On Demand (Vod) Market will reach at US$ 233.93 Bn by 2032.- A Comprehensive Study by Key Players:Amazon, Apple, CinemaNow, Comcast, Crackle, DirecTV, Dish TV, Google, Hulu, Indieflix, Netflix, Sky, SnagFilms, TalkTalk TV, Time Warner, Verizon Commu

09-10-2022 01:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: MR ACCURACY REPORTS

New Jersey (United States) -The global video on demand (VOD) service market is expected to reach a valuation of US$ 233.93 Bn by 2032. The increasing demand for the VoD services has led to a growing pool of viewers with preference for customized content as per their liking. Recent technological advancements and increased network speed allow video on demand service providers to offer high-definition content at a higher streaming rate. These factors are expected to drive the video on demand (VOD) services in the coming future.

The scope of this research report spans from the broad outlines of the Video On Demand (Vod) market to delicate structures, classifications, and applications. This research report also provides a clear picture of the global market by presenting data through effective information graphics. It also provides a detailed list of factors affecting the growth of the market.

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Key Players Mentioned in the Global Video On Demand (Vod) Market Research Report:

Amazon, Apple, CinemaNow, Comcast, Crackle, DirecTV, Dish TV, Google, Hulu, Indieflix, Netflix, Sky, SnagFilms, TalkTalk TV, Time Warner, Verizon Communications, Virgin Media, Vudu

Global Video On Demand (Vod) Market Segmentation:

Video On Demand (Vod) Market Types:

Adult, Children/ Animation, Documentary, Films & TV Fiction, Music.

Video On Demand (Vod) Market Applications:

Private, Commerce

How are VOD Services Gaining from Emergence of Cloud Based Solutions?
The streaming technology enables users to access live content, video hosting, and live playlist. Cloud-based streaming enables users to access audio or video files from the cloud. It has a huge influence on the entertainment sector as it produces TV shows, news, sports, and speeches on a busy schedule.

Since consumers are choosing over-the-to (OTT) services for their entertainment, VOD services providers will have more reasons to rejoice. In addition to this, rise in monumental live events and improvements in streaming technologies are expected to provide growth opportunity to the market.

Recent Developments:

January 2022: IBM Corporation, an American multinational technology corporation, announced an innovative IBM streaming mobile application, which worldwide refines the communications happening in the workplace. The mobile application is made available on the app store & play store. In addition, IBM's Video Streaming Market application allows users to broadcast and live stream videos.

July 2021: Netflix introduced video games to push beyond films, and TV, which aided the company in marking its first big move beyond TV shows and movies, planning an expansion into video games.

May 2021: Amazon launched a free video service on a shopping app. The company launched mini TV, a free, ad-supported Video Streaming Market service accessible in the Amazon shopping app.

February 2021: Brightcove, a software company that produces an online video platform, launched Brightcove Cloud Playout, the latest feature that enhances Brightcove's end-to-end video platform and makes it one of the few online video providers to provide this capacity.

The 5G trend, increased mobile penetration, and enhanced high-speed broadband internet access via fixed wireless access (FWA) have helped people enjoy entertainment on video-on-demand services. This provided them some relief as they went into extended period of social isolation amid the fear of pandemic.

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Country-wise Analysis
What is the U.S. Adoption Trend for VOD Services?
Key factor fuelling the demand for video on demand (VOD) services in the U.S. is the proliferation of streaming video services offering diverse content. The market has witnessed introduction of a few third-party mobile applications providing innovative VoD features. Some popular mobile apps offering these services include: Meerkat (Life On Air, Inc.) - Enables users to broadcast live video streams via an iPhone through their Twitter account. Pikdip (Pikdip Inc.) - Subscription service offers a library of diverse ethnic entertainment. This was in line with increasing demand for greater diversity in the media content from consumers.

One of the major factors encouraging animation content creation is presence of the Fox Broadcasting Company, one of the largest creators of animation content for prime time television. Typical examples include series such as The Simpsons and Family Guy. Additionally, presence of animation content providers such as Nickelodeon (Viacom Media Network's division of Viacom), The Walt Disney Company and Cartoon Network (Time Warner Company) has fuelled popularity for animated cartoons, series and movies in the recent past

The U.S. is set to register above 9% CAGR over the course of the forecast period. FMI has projected it to remain one of the most lucrative markets in North America throughout the course of the forecast period, owing to continuous developments in animation content creation.

For instance, the U.S. is home to headquarter of Fox Broadcasting Company, one of the largest creators of animation content for prime time television. Typical examples include series such as The Simpsons and Family Guy. Additionally, presence of animation content providers such as Nickelodeon (Viacom Media Network's division of Viacom), The Walt Disney Company and Cartoon Network (Time Warner Company) has fuelled popularity for animated cartoons, series and movies in the recent past

What are Key U.K. Video on Demand Services Trends?
Europe has been registering increasing consumer interest towards adoption of streaming media services. This is exemplified by declining sales of leading chains (from 2012 to 2015) such as the HMV Group (U.K.), Virgin Megastores (France) and Blockbuster rental stores (Blockbuster LLC) in several European countries. Even though, the e-Commerce market has gained traction in the recent past, online sales of DVDs and BDs failed to compensate this revenue loss. This clearly signifies preference of customer towards online streaming and VoD services.

Moreover, revenues of online content providers such as Amazon Video, Netflix, RedBox (Redbox Automated Retail, LLC) and YouTube (YouTube, LLC) have shown consistent growth since 2014, further substantiating the inclination of consumers towards VoD services. Entrance of leading OTT players such as Netflix and wuaki.tv (in 2014) in the European VoD markets have accelerated the adoption of the VoD services

Additionally, to sustain in this changing market scenario, traditional cable TV providers including Sky UK Limited, SkyG and Canal+ (which are now part of UK's Sky plc.) launched their standalone offers (Now TV, Sky Snap, Canal Play respectively), which are now part of Sky plc.

China Leading Video on Demand Service Development Trends
China is estimated to record an incremental opportunity worth US$ 10.58 Bn during the forecast period. Video streaming is totally dependent on bandwidth of internet network. Availability of low bandwidth worsen users experience due to the interruption in streaming video. Additionally, decrease in the download speed, high time consumption for streaming video are some of the issues faced by user due to low bandwidth.

Most countries in Southeast Asia have an average connection speed of less than 10 Mbps; India (2.5 Mbps), Philippines (2.8 Mbps), Indonesia (3 Mbps) and China (3.7 Mbps). Only some countries in the region have average speeds exceeding 10Mbps. These include Singapore (12.9 Mbps) Japan (15 Mbps) and South Korea (20.5 Mbps).

Due to lack of high speed Internet connection, the only way to access VoD service is via cable or satellite TV platforms. Some VoD providers in the region include Astro On the Go (Measat Broadcast Network Systems Sdn Bhd, Malaysia), Sky on Demand (SKY Network Television Limited, Philippines) and HomeCable On Demand (First Media, Indonesia).

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Competition Landscape
In past few years, it has been observed that key players in the market are focusing on entering into partnership with other players in the market to offer advanced products and solutions to the customers.

For instance, In June 2020, the company introduced a multi-dimensional program that allow fans to go back to move theaters with piece of mind. This new program allow Fandango to mobilize all digital assets, which include Movieclips on YouTube, and performance of the marketing channels. This product launch will increase fan following for Fandango, which result in increasing the customer base for the company.
In April 2020, Synamedia formed a partnership with Google Cloud for expanding video network portfolio with new OOT service. This partnership allows Synamedia to address customer's queries related to OTT services, which further increase scalability and maximize the performance of Synamedia by reducing its operational costs. Moreover, this partnership allows both companies to combine artificial intelligence and machine learning together, which further improvise customer experience by creating powerful content for customers.
In May 2018, Fandango entered into partnership with showcase cinemas, which is known as a leading provider of motion picture. This partnership improves the entertainment experience for consumers. This partnership will allow both companies to increase their customer base and revenue, which in turn enhance its presence in the market.
Besides this, they are relying on expanding the network to gain competitive advantage.

For instance:

In March 2019, Apple, Inc. decided to introduce its own video streaming services. The existing Apple TV app, which includes all video streaming services such as HBO and Showtime and conventional cable subscription. The aim of Apple, Inc. is to give the chance to enjoy these compelling stories on all the screens they love, in a rich, personalized experience. Therefore, this product launch will help in sustaining its position in the market.
In July 2019, Netflix, Inc. had introduced a new mobile plan for India. Netflix invests extensively in Indian films and shows, including much-loved hits such as Chopsticks and Sacred Sports, Mighty Little Bheem, across all genres and for all generations. There are currently 13 new movies and nine new original shows in the pipeline.
In November 2014, the company introduced ad-supported video streaming services. The service will be distinct from USD 99-a-year Prime membership of the organization, including a video service. The company develops or upgrades its products as this helps the company enhance product offerings. It introduced new products to enhance the customer base.
Some of the key players operating in the market are:

Amazon.Com, Inc.
Apple, Inc.
Google, LLC.
Comcast Network
Dish Network
Sky UK Limited
Vudu
Hulu, LLC.
HBO Max (AT&T)
The Walt Disney Company
Viaplay (Nordic Entertainment Group)

Video on Demand (VOD) Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

Burgeoning Use of Smart Devices and Rising Mobile Data Subscriptions
It is now easier for people to watch media content because to the rise in popularity of smart devices like tablets, smartphones and laptops as well as consumer demand for having access to a wide range of exciting entertainment alternatives whenever and wherever they choose. Furthermore, as a result of rising affordability, the availability of high-speed internet connections, and the rise in utilization of these connections and services, the market for video on demand is expanding globally. Additional key factors anticipated to fuel the global video on demand market over the forecast period include rising mobile data subscriptions, greater use of high-speed data networks, and the introduction of cutting-edge capabilities in smartphones and tablets.

Mounting Popularity of Video on Demand Platforms
Streaming service providers today offer video on demand, which enables customers to select videos from the catalogue and watch them whenever and as frequently as they prefer. Additionally, the users can feel free as there are no such contractual responsibilities with video on demand. Moreover, customers who choose video on demand have access to a variety of subscription options. Each option is still less expensive than a regular subscription, giving them more value for their money and acting as a major driver of the market's expansion.

Furthermore, the factors such as prevalence of flexibility and ease of use, which offer seamless customer experiences will accelerate the overall market expansion during the forecast period. Additionally, the growing popularity of local players and movie studios, and the high preference for online streaming services over conventional is anticipated to drive the growth rate of the video on demand (VOD) market. The rise in live streaming of various events to prevent large crowds will further positively impact the market's growth rate during the forecast period.

Opportunities

Implementation of Technologies
The implementation of artificial intelligence (AI) and machine learning algorithms are estimated to generate lucrative opportunities for the market, which will further expand the video on demand (VOD) service market's growth rate over the forecast period. Organizations have benefited from this by being able to identify the interests of their audiences and offer customized content suggestions to keep them interested. As a result, these AI-based platforms provide highly tailored experiences by showing users material that specifically matches their preferences.

Innovations and Development
The new and cutting-edge ways to provide high-quality entertainment to movie and TV viewers on video on demand platforms is estimated to offer growth opportunities for the market, which will further expand the video on demand (VOD) market's growth rate over the forecast period. For instance, a virtual reality headset app for the Oculus Go and Quest was released in September 2019 by the transactional video on-demand service Fandango Now. Along with more than 90,000 new release and archive movies, it will give users access to hundreds of 3D titles as well as next-day TV programming.

Restraints/Challenges

Complex Regulatory Framework
The lengthy licensing requirements and complicated government regulations will further limit the expansion of the video on demand (VOD) sector. As a result, it is predicted that the market for video on demand (VOD) would face considerable hindrances during the course of the forecast.

Increasing Content Piracy
The content piracy continues to be a significant barrier for content owners and broadcasters due to the possibility of digital storage for video content. Piracy has a significant influence on revenue with the unlawful downloading in the current environment of video streaming. For instance, it is estimated that by 2022, the cost of streaming TV episodes and films will total USD 51.6 billion worldwide. Video on demand market expansion is hampered by the ongoing challenge of content piracy in this area.

This video on demand (VOD) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market

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