Feminine Hygiene Products Market | Key players operating in the market include Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Essity Aktiebolag (publ), Kao Corporation

The global Feminine Hygiene Products Market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The growth can be attributed to the rising level of female literacy and the growing awareness about menstrual health and hygiene.

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The increase in the female population and rapid urbanization is expected to drive the demand for feminine hygiene products during the forecasted period. The use of eco-friendly and biodegradable materials for feminine hygiene products and the growing government support for feminine menstrual health management in emerging countries are expected to act as new opportunities for the market to grow. However, the negative impact of raw materials on the environment and the lack of facilities for menstrual hygiene management are expected to hinder the market growth during the forecast period.

Based on the type, the feminine hygiene products market has been segmented into sanitary napkins, pan-ty liners, tampons, and menstrual cups. The sanitary napkins segment accounted for a largest share in the feminine hygiene products market in 2019. The large share of the sanitary napkins segment can be attributed to increased awareness compared to other feminine hygiene products, along with easy availability.

Based on nature, the feminine hygiene products market has been segmented into disposable and reusable. The disposable segment accounted for the largest share of the feminine hygiene products market in 2019. Increased awareness and the use of disposable feminine hygiene products such as sanitary pads, pan-ty liners, and tampons compared to reusable feminine hygiene products are driving this segment.

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Europe, Asia Pacific, and North America, are significant regional markets for feminine hygiene products. Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The large share can be attributed to the high female population in countries such as India and China. Both these countries accounted for a combined market share of over 80% in 2019. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. North America accounted for the second-largest share in 2019 and Asia Pacific is projected to be the fastest-growing market for feminine hygiene products during the forecast period.

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Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech - Cohitech (South Africa), and Sirona Hygiene Pvt Ltd. (India), among others are the key players operating in the feminine hygiene products market.

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