Press release
Bigpoint founder Heiko Hubertz invests in HoneyTracks
Munich, October 4th, 2013 – Heiko Hubertz, who was named one of the ten most important Internet managers in Germany, invests in HoneyTracks. He shares the vision of the Munich-based start-up to lift the immense potential of data in the billion-Dollar digital games industry with its big data analytics technology. HoneyTracks processes game data in a customer-friendly way and helps with optimizing the monetization of games. The company has customers all over the world including established games companies and up-and-coming game studios.
HoneyTracks’ software-as-a-service (SaaS) provides profound analyses for optimizing free-to-play games on any platform, whether it is mobile, tablet, social, PC or consoles. HoneyTracks can be implemented before going live with the game as well as after a game’s release. Renowned game developers and publishers such as Bigpoint, InnoGames and Deutsche Telekom AG are using HoneyTracks.
“The idea behind HoneyTracks with its complementary team from the software- and the gaming industry as well as their international achievements convinced me: I know the challenges for the games industry and HoneyTracks’ technology is right on the money there. I am happy to join them and help them to continue to grow the businesses with my investment. I see tremendous growth potential for HoneyTracks in the free-to-play market, especially in the field of monetization optimization in real-time “, says Heiko Hubertz, who was honored with the “Red Herring Top 100” award in 2007 for his entrepreneurial achievements and his sense for digital trends.
“It is an honor to us to win Heiko Hubertz as a partner who shares our ambition and vision for the digital games industry. With his domain expertise and network he will contribute to HoneyTracks considerably“, says Tom Sente, CEO of HoneyTracks GmbH.
HoneyTracks GmbH is based in Munich, Germany. The company provides a SaaS (Software-as-a-Service) based service for big data analysis of free-to-play online games on any platform (mobile, tablet, social, browser, client-based). The service helps optimize monetization and profitability of games. Large and small game developers and publishers from all over the world using HoneyTracks. HoneyTracks’ technology puts emphasis on the protection of privacy and data of the gamers.
For more material and information about HoneyTracks and its products please visit https://honeytracks.com/.
wildcard communications GmbH
Marcus Ertl
Senior PR Consultant
Kaflerstraße 8
D-81241 Munich
Germany
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