Anti-piracy Protection Market : Industry Analysis & Future Growth Prospects to 2031
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The number of pirated content sites and platforms, and in turn cybersecurity threats, is rising alarmingly across the globe. Companies are seeking solutions and anti-piracy technologies to safeguard their data. Cyber breaches have increased significantly in the U.S., China, India, and Russia. Therefore, copyright content owners are looking to adopt anti-piracy security and services to protect their assets from exploitation. Anti-piracy software protection solutions help monitor and take down illegal copies of content on online content distribution platforms including social media and P2P sites. Thus, companies are increasingly focusing on using anti-piracy services to safeguard web content and ensure a strong data security framework.
Data breaches can be costly in terms of the expense incurred to remedy the issue as well as minimize the damage to an organization's reputation. Data breach also leads to significant revenue losses. Various industries use a large volume of digital data in many of their applications. Therefore, increase in pirated content is one of the key factors driving the demand for anti-piracy protection services such as content protection and watermarking, software licensing, and patent analytics services.
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Piracy of copyrighted digital content (music, games, software, books, and movies) has become a major issue across the globe, especially during the COVID-19 pandemic. Rapid advancements in file-sharing and streaming technologies as well as lower-cost digital file copying mediums have increased consumer access to free content. According to a recent survey, internet users accessed more than 182 billion pirated sites in 2021, almost 15% more than that in the previous year, when total visits exceeded 130 billion. TV shows are the most popular pirated content (91.6 billion visits-13.2% more than that in 2020), followed by music and movies. The digital products industry uses a variety of anti-piracy techniques, including technological protection and law enforcement, to safeguard intellectual property and enhance legitimate sales. As a result, the digital goods sector has started to focus more on public anti-piracy educational campaigns.
Organizations such as Universal Music Group (UMG), the Motion Picture Association of America (MPAA), and Creative Content UK have created and implemented public anti-piracy campaigns to educate consumers about the dangers of illegal downloading over the advantages of legally purchased digital products. Through this educational approach, organizations encourage customers to think critically about how they acquire software, music, and other types of intellectual property. Anti-piracy educational campaign is an efficient strategy to discourage people from downloading illegal content. Therefore, improving the effectiveness of anti-piracy educational efforts is expected to boost the demand for anti-piracy protection solutions, thereby driving the anti-piracy protection market.
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In terms of component, the global anti-piracy protection market is bifurcated into software and services. The services segment is further divided into professional services and managed services. The software segment accounted for major share of the global anti-piracy protection market in 2021, owing to the early adoption of software piracy protection systems among large enterprises. It is projected to maintain the status quo during the forecast period. Anti-piracy software is designed to monitor, manage, and combat internet piracy.
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