Press release
Water Flosser Market Plying for Significant Growth During 2022-2031
The global water flosser market was valued at US$ 1.0 Bn in 2021
The global market is projected to grow at a CAGR of 5.7% from 2022 to 2031
The global water flosser market is anticipated to cross US$ 1.7 Bn by the end of 2031
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Analysts' Viewpoint on Global Water Flosser Market Scenario
Companies in the global water flosser market are focusing on product innovations, such as complete care water flossers, whitening water flossers, and toothbrush with water flossers to keep their businesses growing post the COVID-19 pandemic. Dental water flosser manufacturers & suppliers are actively investing in R&D activities, as consumers demand more convenient and innovative products. The demand is influenced by the preference for water flossers that are portable, automated, and offer complete oral care. The market for electric flosser and portable water flossers is anticipated to be driven by technological and design advancements in portable water flossers and their evident advantages over conventional water flossers. The global water flosser market is expected to observe increase in product diversity, as a high number of global companies with R&D capabilities and Internet platform resources enter the market.
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Global Water Flosser Market
Water flossers can be an option for people who have trouble flossing using electric flosser or by hand. For people who have had dental work, such as braces and permanent or fixed bridges, flossing is difficult. Dental water flossers are ideal in this situation. Moreover, rise in awareness among consumers about the benefits of oral care is encouraging them to opt for dental water flosser. Consumers prefer teeth whitening products and water jet flossers that can be used with teeth whitening solutions and mouth rinse solutions.
Increase in Oral Problems Driving Demand for Water Flossers
Rise in periodontal and oral problems increases the demand for water flossers. The American Dental Association recommends cleaning between teeth daily with an interdental cleaner such as flosser. Cleaning between teeth helps remove a sticky film called plaque. Plaque contains bacteria that feed on leftover food or sugar in the mouth. It releases an acid that can degrade the outer shell of a teeth and cause cavities. Plaque that is not removed by brushing and cleaning between teeth can eventually harden into a rough substance called tartar or calculus. Tartar collects along the gum line and can lead to gum disease. Once tartar forms, only a dentist can remove it. The U.S. Department of Health and Human Services also suggests flossing as an important oral hygiene practice.
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Growing E-commerce Industry Propelling Global Water Flosser Market
The e-commerce industry has grown over the past few years, as a number of water flosser companies started using online platforms as a primary mode to sell their products. Online retailers provide customers access to the products, which are unavailable in offline/physical stores. Hence, the e-commerce industry is driving the global water flosser market.
With time, there has been a noticeable rise in public awareness about the value of dental flossing in preventing gum disease and mouth infections. Moreover, the demand for technologically advanced products, such as smart water flosser and water jet flosser, which massages gums and comes with low noise mode feature, are gaining popularity. As portable and rechargeable flossers become a more popular choice among consumers due to their efficiency and convenience, the online sale of water flossers has been growing steadily. This is anticipated to augment the global market during the forecast period.
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Regional Outlook of Global Water Flosser Market
North America is projected to dominate the global market during the forecast period due to high cigarette smoking rate and rise in alcohol consumption in the region. Additionally, increase in oral healthcare awareness in the region and presence of top water flosser manufacturers are also expected to drive the regional market.
Europe and Asia Pacific also have large consumers of water flossers. Key factor driving the market in these regions is the rise in adoption of oral care devices such as water flosser, water jet flosser, dental water flosser, and water toothpick, and increase in demand for automated, portable, rechargeable, and lightweight water flosser devices.
Analysis of Key Players in Global Water Flosser Market
Key manufacturers are investing significantly in comprehensive R&D activities, primarily to develop efficient products. Diversification of product portfolios and mergers & acquisitions are the key strategies adopted by key players. Burst Oral Care, (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips N.V., Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), and ToiletTree Products, Inc. are the prominent players operating in the market.
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