Natural Sweeteners Market is projected to rise at CAGR of 7.7%

Natural Sweeteners Market: Introduction

The recent research report published by Transparency Market Research (TMR) on the global market for natural sweeteners covers industry analysis and growth opportunity assessment of North America, Latin America, Europe, Oceania, East Asia, South Asia, Middle East, and Africa for 2021-2031.

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North America holds value share of 25.9% of the natural sweeteners market and the market in the region is estimated to value US$ 342 Bn in 2021. It is projected to rise at CAGR of 7.7% to reach US$ 780.7 Bn by 2031.

natural sweeteners market
Increase in Demand for Substitute Sweeteners to Bolster Sales of Natural Sweeteners

In the food and beverage industry, an inclination toward substitutes such as high-intensity sweeteners, low-intensity sweeteners, and high-fructose syrup is a prominent factor driving market expansion.

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Moreover, increased demand in the healthcare industry due to the rising health conditions such as obesity and diabetes is another factor driving market expansion. In addition, rising demand for natural sweeteners from the personal care industry is likely to propel the market. Technical advancements and new product development initiatives by manufacturers of sugar alternatives manufacturers are likely to drive the market growth in the near future.

Rise in Application of Natural Sweeteners in Processed Food to Boost Sales

Health conscious consumers are longing to experiment with innovative food items; they also desire to maintain the balance of the regular sugar content to keep diseases such as diabetes in balance. Natural sweeteners are considerably less harmful, as they promote low calorie hike when compared to other artificial sweeteners. This is one of the major factors captivating the food processing industry to use natural sweeteners. Moreover, natural sweeteners such as dextrose, stevia, and others enhance texture, quality, and adds aroma to the food and beverages.

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Additionally, consumers' suffering from diabetes are mostly targeted by natural sweeteners manufacturing companies. Additionally, companies invest heavily in awareness and branding of the products to create awareness, which help in fueling the demand in the processed food segment during the forecast period.

Natural Sweeteners Offer Better Shelf Life and Enhance Flavor of Processed Food Products

According to Transparency Market Research, ready-to-eat and ready-to-cook food products are gaining popularity among consumers due to better quality and taste. Moreover, customers are choosing convenience food as various meals including breakfast, snacks, and others, which increase the consumption of natural sweeteners.

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Additionally, dextrose can be used in meat curing, immersion, and injection to enhance color formation and facilitate salt entering the tissue. Dextrose helps in maintaining pH level, offset salt, and easily metabolizing sausage with good sensorial properties, which drive the demand for in the natural sweeteners market.

Thriving Confectionary Industry in Developing Countries to Increase Growth Opportunities for Natural Sweeteners Market

The confectionary industry is gaining popularity in various developing economies due to increase in disposable income and social gatherings. Countries such as China, Brazil, India are adopting western culture with increased interest in food that offers luxury delight. Moreover, rising instances of diabetes and obesity in these developing regions is influencing food manufacturers to use healthier natural sweeteners in confectionery products to captivate consumers.

Natural sweeteners market is in its early growth stage in emerging nations, and with increase in disposable income of the population, the confectionary industry seems to witness rapid growth. This creates lucrative opportunities for manufacturers in the natural sweeteners market to capture untapped market and increase presence globally.

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