The Global Sensitive Toothpaste Market Is Expected To Grow At A CAGR Exceeding 5% During The Forecast Period 2022-2031

The global sensitive toothpaste market is expected to grow at a CAGR exceeding 5% during the forecast period 2021-2031, concludes a newly published report by Fact.MR. Consumer awareness of tooth sensitivity and its negative consequences is increasing, resulting in a strong demand for sensitive toothpaste.

Sales of sensitive toothpaste expanded at under 5% CAGR to close in at a value of US$ 1.5 Bn from 2016 to 2020. Prospects further heightened amidst the COVD-19 outbreak, as mounting personal hygiene concerns prompted consumers to purchase toothpastes rich in anti-sensitivity properties. This increased awareness of personal health and dental hygiene is likely to propel the market forward.

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Key Market Players

Ludovico Martelli SpA
Church and Dwight Co. Inc.
GlaxoSmithKline Plc.
Unilever Plc.
Amway International Inc.
Toms of Maine

Key Takeaways from the Market Study

By product, rapid relief sensitive toothpaste to experience a CAGR of nearly 6% through 2031
Whitening sensitive toothpaste to account for over 55% of the revenue share

By distribution channel, sales through supermarkets/hypermarkets to account for nearly 65% revenue
Sales via online distribution channels to account for 2/5th of the global revenue share
U.S to emerge as a potential market, generating more than 2 out of 5 sensitive toothpaste sales
Europe likely to register a CAGR of around 5% through 2031, amid increased coffee consumption
Collectively, East Asia and South Asia to account for nearly half of the global sensitive toothpaste demand

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Competitive Landscape

Strategic acquisitions, collaborations, and new releases are the primary goals of sensitive toothpaste manufacturers in the coming decade.

Avon Fresh Pro-Family Flouride Toothpaste is the most recent addition to Avon. Vitamin E is included in the Perfect 10-in-1 Protection Original Flavor for healthy gums. It strengthens teeth and protects them from decay.

The latest Sensodyne Tartar Control toothpaste for sensitive teeth works deep into the tooth to relieve unpleasant tooth sensitivity and prevent recurrence while also preventing tartar build-up.
To cleanse and lift stains, Signal's new White Now Detox solution contains 94 percent natural ingredients, including mineral clay and activated charcoal. White Now's White-Correct technology has been added to the mix.

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Key Segments Covered

Product Type
Sensitive Toothpaste for Whitening
Sensitive Toothpaste for Rapid Relief
Other Sensitive Toothpaste

Distribution Channel
Sensitive Toothpaste Sales via Supermarkets/Hypermarkets
Sensitive Toothpaste Sales via Convenience Stores
Sensitive Toothpaste Sales via Pharmacies and Drug Stores
Sensitive Toothpaste Sales via Online Channels

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