Kombucha Market Size, Competitive Landscape, Business Opportunities and Forecast to 2026

The China's native Kombucha has briskly gained the global status. With an exponentially growing market, kombucha is trending beverage segments as a popular brewing trend, especially across developed regions. A new upcoming study of Fairfield Market Research however suggests that in addition to Europe, and North America, kombucha market is witnessing notable growth prospects in Asia Pacific as well. The report highlights in its preliminary findings that a notable cultural shift in consumption patterns will remain the key driver for kombucha market growth during 2021 - 2025.

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Demand for Kombucha Heightens on Account of its Rich Nutrition Profile

An expanding health-conscious consumer population, and the consecutive rise of better-for-you segment in F&B industry are expected to support market growth to a large extent. With beverage sales witnessing heavy contribution from packaged healthy drinks, kombucha drink will continue to be sought-after among consumers. The desirable nutrition profile, hydrating properties, and an established status of a 100% gluten-free functional health drink are likely to remain the key contributors toward thriving kombucha sales, says research. Rich content of enzymes, essential vitamins, and antioxidants will further elevate the market attractiveness of kombucha.

Sales Ramp up as a Result of Greater Retail Appeal

Brands have been capturing the flourishing consumer interest around health benefits of this fermented drink, which is leading to widening retail availability in a variety of flavours. Millennials, and gen Z will remain the target consumer clustre in addition to the hospitality industry. Kombucha has been recently gathering traction at bars as a novel mixer, which points to an exciting long-term opportunity emerging in the global market. The number of first-time kombucha buyers has witnessed a solid hike since 2020 as consumers worldwide have developed an inclination toward natural immunity boosters.

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Flavoured Innovations Key to Unlock New Revenue Generation Opportunities

With the prospering packaged non-alcoholic drinks segment, kombucha sales are projected to remain on an upward trend throughout the period of forecast. A mass consumer shift away from sugar-loaded, carbonated beverages is majorly expected to augur well for the naturally effervescent kombucha as a preferred drink. Newer flavourful additions by brands to their existing kombucha line-ups are expected to benefit them. The market has been recently gaining from an influx of different kombucha flavours, innovative social media promotions, and top-notch marketing campaigns. Increasing popularity of recently launched multi-flavoured home-brewing kits of kombucha is significantly favouring market growth. Endless possibilities of launching innovative kombucha flavours like herbal, floral, fruity, spicy, berry, coco, and others highlight attractive remunerative opportunities residing in market.

Major Players in Global Kombucha Market

Humm Kombucha LLC, KeVita, Inc., Reed's Inc., Red Bull GmbH, Makana Beverages LLC, Nesalla Kombucha, Townshend's Tea Company, Live Soda LLC, Hain Celestial Group, and GT's Living Foods

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By Product Outlook
• Conventional
• Hard

By Distribution Channel Outlook
• On-trade
• Off-trade

By Regional Outlook
• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa

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