Transactis makes major investment in consumer database and technology infrastructure

Data marketing firm looks to future, boosting flexibility and performance of its IT platform and TransAction home shopping data pool as it takes up prestigious Liverpool address
Liverpool and Richmond (August 2013) – Consumer insight and database marketing company Transactis has announced that it is making significant new investment in its consumer data asset and infrastructure to meet the rising demands of its client base. The investment will deliver an upgraded data centre and enable the further development of the TransAction consumer database, so that the company can stay ahead of the evolving needs of its data clients. These changes will enable greater integration of Transactis data, technology and expertise – boosting speed, performance and adaptability whilst providing even greater security.
The investment in the data centre comes as Transactis moves its Liverpool office to the prestigious Atlantic Pavilion at Albert Dock in September, with the northern operation continuing to run the company’s consumer insight, database marketing and fraud prevention businesses in tandem with the London office in Richmond, Surrey.
The investment will promote further growth of Transactis’ home shopping and retail client base, as the data cooperative behind the TransAction data pool has seen more than 50 brands join in the last three years – including 16 in the last 12 months alone. The move to a new IT platform will give the company greater flexibility to provide solutions that enable data pool members, broker and reseller partners and Transactis clients to develop future customer relationship and marketing opportunities. Centralising the platform will also provide Transactis with greater capability to link into other data sets and services outside of the current solution in future.
TransAction hosts detailed transactional information gathered from the shopping activity of nearly 40 million consumers across more than 200 home shopping and ecommerce brands, allowing companies to tap into insights into individual customer behaviour – what, when, where and why customers buy, and how much they spend.
David Steele, Transactis’ Chief Executive, comments:
“The investment that Transactis is making reflects our commitment to our home shopping data cooperative members and wider client base, many of whom are looking for ways to more profitably manage and grow customer relationships in a difficult economic climate. This investment will enable us to expand the range of marketing solutions we can offer to members and clients. What’s more, the upgrading of the data centre across our organisation will allow the integration of marketing solutions and our growing fraud services business. The end result will be reduced fraud risk and increased customer profitability for our clients.
“We are also very pleased to be moving into the historic heart of Liverpool, where regeneration has provided a state-of-the-art home for our business.”

For more information, please contact:
Rhianne Muir or Hugh Filman at Lindsell Marketing
Email: rhianne@lindsellmarketing.com or hugh@lindsellmarketing.com
Phone: +44 (0) 20 7402 0510

About Transactis
Transactis is a customer insight, data management and anti-fraud services business, providing marketing, fraud prevention and customer management solutions to some of the most successful organisations in the UK. The company is one of the UK’s leading specialists in combining data from multiple sources to provide a detailed and actionable understanding of individual consumer behaviour, risk and opportunity. Alongside its strength in retail, drawing on the unique transactional data pooled from more than 200 of the UK’s leading home shopping brands, Transactis manages solutions for Nationwide Building Society, HM Revenue and Customs, Shop Direct Group and Betfair, amongst other clients.

Lindsell Marketing
7 Praed Street
London W2 1NJ
UK

This release was published on openPR.