Probiotic Drinks: New Product Launches to Significantly Improve Gut Health

There has been an expeditious growth in the demand for probiotic drinks in various countries across the globe, owing to increase in the number of health-conscious people around the world. More and more people across the globe are increasingly becoming concerned about their physical fitness and diet, particularly after the outbreak of Covid-19 pandemic. People expansively started to engross toward healthier alternatives during the pandemic to increase their immunity and physical fitness. Increasing adoption of probiotic drinks to maintain the natural balance of organisms in intestine to facilitate digestion and eliminate various gastrointestinal issues in body of an individual are expected to drive the demand for probiotic drinks in the coming years.

Apart from that, people around the world are becoming increasingly concerned about the nutritional content in food and beverages, and hence they tend to prevent the consumption of food and beverages with excess and unnecessary chemical additives. Thus, their preferences toward healthy and organic food and beverages are subsequently increasing due to the rise in awareness about their nutritive content. Probiotic beverages are gaining immense popularity across the globe mainly due to the number of health benefits it provides to the body.

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Probiotic beverages play an instrumental role in maintaining sound digestive health, and hence keeping stomach in a good shape. Probiotics are prepared from large quantities of fruits and vegetables that are high in essential nutrients, and hence they provide immaculate health benefits to the people. Increasing focus on intestine and gut health along with the maintenance and enhancement of overall immunity of a person are expected to surge the demand for probiotic drinks in the near future.

Conversely, there has been a remarkable surge in the number of people suffering from obesity in various countries across the globe. This is majorly due to the adoption of sedentary lifestyle among individuals along with the consumption of excessive junk food and lack of physical exercise. Hence, a person can simply adopt probiotic drinks for considerable lifestyle changes as it tends to accelerate weight loss whilst improving digestion. They also stimulate smooth bowel movement and nutrient absorption that further facilitate weight loss.

Significant growth in both online and offline retail segment, remarkable innovations in the packaging industry, and introduction of utterly delectable and healthy new flavours are expected to provide lucrative opportunities for the growth of the global probiotic drinks market. According to the report published by Allied Market Research, the global probiotics market is expected to reach $23.40 billion by 2031, growing at a CAGR of 6.6% from 2022 to 2031.

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Numerous players of the market across the globe are launching new, innovative plant-based probiotic drinks in order to effectively cater the needs of the people. For instance, Yoi, the U.S.-based creative plant-based cultured food and beverage company, launched a new line of plant-based probiotic drinks called Yoi Probiotic Nut and Seedmilks. These innovative offerings come amidst the growing trend of plant-based food and vegan lifestyles among people across the globe, particularly in North America and Europe.

The splendid range of Yoi Probiotic Nut and Seedmilks are available in Pineapple, Vanilla Bean, Strawberry, and Cacao Nib flavours. They are essentially made from fermenting and compressing different ingredients such as coconut, pumpkin seeds, and almonds.

The trend of launching new, creative and healthy products by popular players of the market around the world continues to gain massive momentum in the beverage industry. For instance, Fermentis Life Sciences, a Gurugram-based pioneering nutraceutical manufacturer, launched Junior Immunity Booster Probiotic.

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Junior Immunity Booster Probiotic is an immunity boosting probiotic drinks for kids. Fermentis Life Sciences is one of the leading manufacturers of probiotics, and hence they have engineered fridge free powders that do not require any refrigeration for storage. It introduced its product Junior Immunity Booster Probiotic in its family of nutrition brands known as BillionCheers.

The founder of Fermentis Life Sciences, Dr. Prakash Chandra Bhatt, has meticulously put in considerable efforts on formulations and pharmaceutical & nutraceutical research along with his team of scientists to effectively blend modern nutritional advancements with the global traditional medicine. Thus, this drink will substantially rejuvenate gut health and boost overall immunity and energy levels in children.

Thus, extensive adoption of probiotic beverages for improving gut health among people, increase in the number of health-conscious people, alteration in eating habits and lifestyle among people are expected to provide remunerative opportunities for the growth of the market.

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