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New Ventures & Product Expansion To Boost Vegan Supplement Intake Globally

07-06-2022 03:34 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Allied Market Research

/ PR Agency: Allied Market Research
Vegan Supplements Market

Vegan Supplements Market

A surge in health awareness along with growing concerns pertaining to green-house emissions has culminated into enhanced demand for vegan supplements. As per empirical studies performed by National Institutes of Health (NIH) researchers in 2020, intake of vegan food resulted in decrease in rate of cancer, obesity, and high blood pressure in subjects. According to clinical outcomes derived from experiments performed on subjects at NIH, it was also found that vegan diet provides appropriate proportions of vitamin C, thiamine, vitamin E, magnesium, potassium, and folate. All these beneficial features of vegan diet are likely to lead to large-scale acceptance of vegan supplements across the globe.

Furthermore, launching of ventures promoting intake of vegan supplements and introduction of novel products in vegan supplements portfolio will prompt vegan supplements business expansion. Allied Market Research Report states that global vegan supplements market will accrue gains worth $13,598.7 million by 2028. Let us discuss some of the upcoming trends in the vegan supplements industry.

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New entrepreneurs have launched ventures such as Rae Wellness for promoting the cause of vegan products along with demonstrating their empathy toward animals. Moreover, the key aim of these entrepreneurs is to reduce environmental degradation and water usage occurring due to livestock farming. Vaibhav Raghuwanshi, the Founder & CEO of The Himalayan Organics, a leading nutritional supplement brand of India, stated that the firm established in 2019 caters to nutraceuticals requirements of Indian consumers. He further declared that products of his firm successfully addressed issues such as hair loss, memory loss, low immunity, depression, anemia, joint pain, fatigue, and depression caused due to vitamin D3, omega fatty acids, vitamin B12, and vitamin E deficiency of Indian vegetarian population.

Along with launching of ventures, players in vegan supplements market are introducing new products as they aim to expand customer base and increase their market share. On June 1, 2022, Hyland's Naturals, a major consumer health firm based in the U.S., released its new product line through launch of four new preventative health supplements in vitamins, minerals, and supplements (VMS) domain. Reportedly, these new are vegan, gluten-free, sweeteners, and free from top nine kinds of major allergens, and possess no artificial colors. Moreover, these organic & vegan gummy supplements are manufactured in the U.S. at NSF certified & cGMP units and tested in third-party laboratories for ensuring product safety & quality. Many firms will follow the suit and try to explore new growth avenues in vegan supplements industry in coming decade. Moreover, reputed firms in food & beverages industry will explore untapped opportunities in vegan food sector and will expand into new product line breadth as well as new product line depth business.

Recent clinical studies have revealed benefits of consuming vegan supplements among children and this is predicted to create new growth avenues for the vegan supplements market in coming years. In 2021, American Journal of Clinical Nutrition published a study that compared health results of polish children aged between five and 10 years who consumed vegan, omnivorous, and vegetarian food. It was found that children who were vegans had lower blood cholesterol in comparison to their omnivore peers. Furthermore, the findings from the study revealed that though intake of protein in kids consuming omnivore diet was higher as compared to kids consuming vegan diet, intake of calcium was the highest in vegetarians. Reportedly, approximately one-third of kids consuming vegetarian or vegan food during clinical experiments were not provided with any B12 supplements or diets fortified with B12 supplements. The studies concluded that vegetarian or vegan food is safe for kids.

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Additionally, the Academy of Nutrition and Dietetics based in the U.S. stated that well planned vegan as well as vegetarian food is suitable for all stages of life that include stage of pregnancy, phase of infancy, and childhood lifecycle. However, it stressed that vegans must consume vitamin B12 in form of vegan supplements or fortified diet. Moreover, a longitudinal study of children in the U.S. whose age ranged between six months and eight years unleashed that there was no clinical difference in growth witnessed in nutritional status of children consuming vegetarian diet and children taking omnivore diet.

In 2019, the German Society for Paediatric and Adolescent Medicine published a paper, titled, Vegetarian Diets for Children and Teens. It mentioned that nutritive requirements of children & adolescents can be catered with intake of balanced plant-based diet. However, it added that vegan or vegetarian diet should contain vitamin B12 supplements.

Securing investments is one of the key trends taking place in the vegan supplements industry as market players seek new ways to improve their global presence. In May 2022, through her venture firm, Serena Williams, a star tennis player, invested in WILE, a vegan hormonal wellness brand that caters to healthcare needs of women above forty years of age. WILE provides herbal & plant-based drinks, supplements, and tinctures. It boasts that the products help women in effectively managing stress, night sweats, anxiety, and hot flushes. Moreover, WILE manufactures plant-based natural wellness products for midlife & perimenopause. Its products are vegan, natural, and gluten-free. Such strategic moves are projected to increase intake of vegan supplements and increment earnings of industry players in upcoming years.

Access Full Summary: https://www.alliedmarketresearch.com/vegan-supplements-market-A11388

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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