Probiotics Market is Leapfrogging through Consistent Uptick in Demand & Rising Customer Awareness | Nestle, PepsiCo Inc., BioGaia AB, Kerry

The demand for probiotics has witnessed inflation owing to the health benefits associated with probiotic-fortified foods, and their surging adoption in food. Moreover, the consumers of this era are well-aware of the multifunctionality and versatility of these probiotics and more inclined toward a healthy diet. The study envisions that the demand for probiotics will continue to build on the momentum set by the market over the recent years.

Recent shifts toward a healthy lifestyle and the growing willingness of people to adopt the latest trends and buy probiotics-based premium products have expanded the dimensions of the probiotics market. Besides, the COVID-19 outbreaks have left a significant impact on the global market, as the world witnessed a radical shift toward food products with higher nutritive value. Additionally, the widespread adoption of immunity-boosting probiotics-fortified food plays an instrumental role in the prosperity of the global probiotics market. Despite the higher costs on research and development of innovative probiotics strains, the market is envisaged to flourish at the solid turf of robust investments in favor of R&D activities.

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Rising Health Consciousness Among Millennials Creates Tailwinds for Market Proliferation

As consumers of all age groups are becoming more informed about the health benefits of probiotics, their consumption has risen at a record pace. Probiotics are imperatives for improving gut health, reducing cholesterol levels & intestinal inflammation, and the prevalence of several other diseases such as obesity, diabetes, and coronary heart disorders. Consequently, this has elevated the demand for probiotics throughout the world.

The report highlights that the consumption rate of probiotics among millennials is comparatively greater than others. Being technologically advanced, the millennials are highly driven by staying up-to-date with the facts and latest trends. This has raised awareness about health and wellness, and apropos to these trends, the millennials constantly update their lifestyle, routine, and eating habits in order to stay healthy and fit. Therefore, the more informed consumers are likely to propel growth across the global probiotics market.

Asia Pacific Reigns Supreme in Worldwide Probiotics Market

Asia Pacific is anticipated to grow at a significant pace during the forecast period. This growth is mainly ascribed to rising awareness about the benefits of probiotics, media coverage, consumer demand and technological advancements in the niche of probiotics. Over the recent past, the market in APAC has flourished at the helm of greater apprehension of the importance of preventive health, growing geriatric population, and ramped up research & development around cognitive health, immunity, and skincare. Retail chain innovations with new formulations help differentiate brands and products. The report suggests that considering the presence of well-informed customers in China and India, the demand is set to increase over the coming years. The use of probiotics in infant formula has been in high demand in China, and this trend is expected to continue in the future years.

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Chr. Hansen, DANONE, Nestle, General Mills Inc., Danisco A/S, PepsiCo Inc., Yakult Honsha Co. Ltd., BioGaia AB, Lifeway Foods Inc., and Kerry are a few prominent players across the global probiotics market. Enhancing and amplifying the production capacity to meet the burgeoning demand for probiotics is acting as a focal point for key players in the probiotics market. Agendas to sustain competitive-edge and expand brand portfolios - license agreements, merger & acquisitions, strategic alliances are other

Global Probiotics Market is Segmented as Below:

By Ingredient
• Lactobacilli
• Bifidobacterium
• Streptococcus
• Bacillus
• Others

By Application
• Probiotic Food and Beverages
o Dairy products
o Nondairy products
o Cereals
o Baked food
o Fermented meat products
o Dry food probiotics
• Probiotics Dietary Supplements
o Food supplement
o Nutritional supplements
o Specialty nutrients
o Infant formula
• Animal Feed Probiotics

By End Use
• Human Probiotics
• Animal Probiotics

By Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

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