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Video Streaming Market: Top Companies, Business Growth & Investment Opportunities, Share 2026

06-27-2022 05:14 AM CET | IT, New Media & Software

Press release from: Allied Market Research

Video Streaming Market

Video Streaming Market

According to the report, the global video streaming industry was estimated at $38.56 billion in 2018 and is expected to hit $149.34 billion by 2026, registering a CAGR of 18.3% during the estimated period.

Increase in live streamed content, rising adoption of cloud-based video streaming solutions, surge in popularity of video game streaming services, extensive use of videos in corporate training, and upsurge in demand for online videos in developing economies drive the growth of the global video streaming market.

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On the other hand, bandwidth limitations and latency & reliability issues curtail down the growth to some extent. However, growing impact of video streaming in the education sector and integration of advanced technologies in video platforms to improve video quality are expected to pave the way for a plethora of opportunities in the industry.

The global video streaming market is divided on the basis of component, solution type, streaming type, deployment mode, revenue model, end user, and region.

Based on component, the solution segment accounted for nearly three-fourths of the global video streaming market share in 2018, and is expected to rule the roost by the end of 2026. Growing popularity of online streaming over media platforms such as YouTube, Netflix, and Amazon Prime Video has boosted the growth of the segment.

The services segment, on the other hand, would cite the fastest CAGR of 21.8% during the period 2019-2026. Services play a vital role in the over-the-top market, as they focus on meeting client requirements, including reduced cost and enhanced performance of video platforms, which boosts the growth of the segment.

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Based on solution-type, the pay TV segment contributed to nearly three-fifths of the global video streaming market revenue in 2018, and is anticipated to maintain its dominance by 2026. This is due to rising adoption of mobile and fixed communication broadband in the region across Asia-Pacific.

At the same time, the over-the-top segment would grow at the fastest CAGR of 25.2% throughout the forecast period. The availability of differentiated content across different regions is anticipated to drive the growth of the segment.

Based on deployment mode, the on-premise segment held the major share in 2018, generating nearly half of the global video streaming market. This is attributed to the high adoption of on-premise based video streaming solution in enterprises for content management, media processing, and storage, decision making, and others.

Simultaneously, the cloud segment is projected to register the fastest CAGR of 21.7% during the study period. Rising number of internet users in the Asia Pacific and LAMEA regions as well as increase in use of cloud-based video streaming applications are predicted to fuel the growth of the segment.

Based on geography, North America held more than half of the global video streaming market share, and is expected to dominate during the forecast period. This is attributed to rising adoption for video streaming services by households in the U.S. which has majorly contributed towards the revenue growth of service providers such as Netflix and Amazon Prime Video.

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However, the region across Asia-Pacific is expected to grow at the fastest CAGR of 24.7% through 2019-2026. The fact that social media companies are capitalizing on the increasing popularity of this system propel the growth of the market in the province.

The report provides an in-depth analysis of the major market players such as Tencent Holdings Limited, Kaltura, Inc, Baidu Inc, Comcast Corporation, Netflix Inc, Amazon.com Inc, Hulu, LLC, Ustream, Inc, Akamai Technologies, Brightcove Inc.

Impact of COVID-19 on Video Streaming Market:

• The growth of video streaming market is expected to surge during the Covid-19 pandemic due to advent of 5G mobile technology and surge in usage of over-the-top media services Disney+, Netflix, and Amazon Prime video for entertainment purpose.

• According to Nokia, Disney+ an video streaming service provider accounts for 8.0% of all the video steaming services in European networks during the pandemic period.

• In addition, Netflix has reported that its paid subscribers count has reached a new high of 15.8 million from January 2020 to March 2020 and 7.0 million more subscribers are expected to be added by the end of June.

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Thanks for reading this article; you can also get an individual chapter-wise section or region wise report versions like North America, Europe, or Asia.

If you have any special requirements, please let us know and we will offer you the report as per your requirements.

Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.

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