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The Quick Commerce industry is driven by dynamically changing consumer behavior from value seeking to convenience seeking, resulting in weekly small-sized purchases compared to larger monthly purchases: Ken Research

06-09-2022 12:28 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research Pvt Ltd

The Quick Commerce industry is driven by dynamically changing

India News

Quick Commerce players are opting dark store's model to deliver the groceries in minutes.
Quick commerce companies provide convenience and flexibility of fast deliveries by managing a focussed set of ~2000 SKUs within the dark stores and gets it all delivered within 75 mins.
Convenience Seekers inclined towards Unplanned Purchases are the major addressable audience for India Quick Commerce Market.

Express Delivery is possible with the help of Dark Store Model: Majority of the Quick Commerce Companies follow the Dark Store Model for Delivering Groceries at doorstep in minutes.

In this Model, the user places the order on the mobile application, after which the order is received by the nearest dark store or the micro-fulfilment centre. These dark stores are located in close proximity in the regions that the company is operational.

The dark store then has trained professionals who pick and pack the order and delivery partner reaches the customer's doorstep with the order in minutes.

This model accurately justifies the delivery of grocery in minutes of ordering online.

Target Addressable Audience for Quick Commerce: Smartphone users in the urban region aged 15-45 are considered as the target audience for ordering consumables online as they are young, experimental, convenience seekers who tend to do unplanned purchases. Consumer behavior is dynamically changing from value seeking to convenience seeking, resulting in weekly, small-sized purchases compared to larger, monthly purchases. This is the major factor which is driving the Quick Commerce Market in India.

For More Information on the research report, refer to below link:-
https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/india-quick-commerce-market-outlook-to-2027/561418-95.html

Technologies Facilitating Business Operations: Companies have been constantly on the look out to adapt new technologies in their operations. Fleet management software, real time inventory monitoring & business analytics have driven the day-to-day operations in the industry. Artificial Intelligence has helped the companies to offer personalize experience to customer.

Analysts at Ken Research in their latest publication "India Quick Commerce Market Outlook to FY'27F - Driven by Increasing demand for Faster Delivery & Convenience and Shifting Customer behavior towards Unplanned Purchases" believe that the Quick Commerce market in India is expected to demonstrate strong growth owing to the increase in demand for faster deliveries, wide product assortment, convenient & hassle-free shopping experience. The market is expected to register a positive CAGR of 27.9% in terms of revenue during the period FY'22P-FY'27F.

Key Segments Covered:-

By Product Category

Fruits & Vegetables

Packed food & Beverages

Staples

Beauty & Personal Care

Others

By Region

Metro & Tier I

Tier II and below

By Business Model

Dark Store Platform

Third Party Delivery Platform

By Customer's Gender

Male

Female

By Delivery Time

0-20 Minute

20-40 Minute

40-60 Minute

60-75 Minute

By Average Order Value

< INR 300

INR 300 - INR 600

INR 600 - INR 1,000

> INR 1000

Companies Covered:-

Swiggy Instamart

Blinkit

Zepto

Dunzo

BB Now

Ola Dash

BB Now

Flipkart Quick

Request For Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTYxNDE4

Key Target Audience:-

Quick Commerce Companies

E-commerce Companies

E-Grocery Companies

Logistics Companies

Cold Chain Companies

Investors & Venture Capitalists

Time Period Captured in the Report:-

Historical Period: FY'22

Forecast Period: FY'23-FY'27F

Key Topics Covered in the Report:-

How is the Quick Commerce Market positioned in India?

India Quick Commerce Market Flowchart

Evolution of the Quick Commerce Industry

Target Addressable Audience for India Quick Commerce Market

Consumer Purchase Behavior

Channels available for shopping consumables

Comparison of E-Grocery and Quick Commerce Platform

Value Chain Model - Dark Store Delivery Platform

Supply Ecosystem and Challenges

Market Size and Segmentation

SWOT Analysis

Current Technologies Facilitating Quick Commerce Industry

Upcoming Technologies in Quick Commerce Industry

Investment and Funding in Quick Commerce Companies in India

Competitive Landscape - Cross Comparison of Major Players

Company Profiles

Case study & Analyst Recommendations

Research Methodology

For More Information on the research report, refer to below link:-
https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/india-quick-commerce-market-outlook-to-2027/561418-95.html

Related Reports:-
https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/vietnam-online-grocery-market-outlook-to-2026/524047-95.html

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/indonesia-online-grocery-market-outlook-to-2026-/524050-95.html

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/ksa-online-grocery-delivery-market-outlook/347120-95.html

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
+91-9015378249

Ken Research Pvt. Ltd.,
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a research based management consulting company. We provide strategic consultancy to aid clients on critical business perspective: strategy, marketing, organization, operations and technology transformation, advanced analytics, corporate finance, mergers & acquisitions and sustainability across all industries and geographies. We provide business intelligence and operational advisory across 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies. Some of top consulting companies and Market leaders seek our intelligence to identify new revenue streams, customer/ vendor paradigm and pain points and due diligence on competition.

We currently cater to 300+ sectors with 150,000+ research repository across 196+ countries serving 1000+ clients and have partnered with almost 25+ content aggregators.

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