Low-calorie Food Market to Witness Huge Growth by Key Players Abbott Laboratories, PepsiCo, Inc., Nestle SA, etc

The growing awareness about health among the masses is accelerating the consumer demand for low-calorie food products. The ongoing pandemic has made the people realise the importance of good health. People have inclined towards leading a healthy and fit life. Sedentary lifestyle and stress have an adverse effect on health of working individuals. Various health issues such as high blood pressure and diabetes have cropped up as a result of obesity caused due to busy professional lives and lack of exercise. Gradually, the people are realising the gravity of this and making a shift towards leading a healthy lifestyle.

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According to the studies conducted by organizations such as World Health Organization (WHO), obesity is the root cause of ailments such as heart diseases, diabetes, and blood pressure. The number of overweight people is increasing day by day and this factor has given rise to demand for low-calorie food products. The outbreak of COVID-19 has created a great impact in the current scenario. The importance of immunity building for resistance against the virus has led to a major shift in diet and various low-calorie products are becoming popular.

Various communities are preferring the use of low-calorie products to control health risks. The preference for dairy-free alternatives and plant-based substitutes is increasing rapidly. The adoption of vegan diet has escalated the demand for milk substitutes such as almond milk, soya milk, and nut milk. Consumers are keen to inculcate vegan or plant-based substitute in their diet plan for overall fitness. Health experts recommend consumption of healthy and nutritious diet on regular basis. Furthermore, a food platter should include a major portion of vegetables. These factors have shown a significant growth in low-calorie food market.

A wholesome range of low-calorie food products have been launched in the market. Low-calorie food products are available in different quantities and attractive packaging with an increased shelf life. The demand for gluten free, meatless and vegan low-calorie food products has increased substantially, which has accelerated growth of the global low-calorie food market. R&D activities are being conducted to create business opportunities for healthier products in the low-calorie food market.

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Low-calorie Food Sees Increasing Demand as Consumers Seek Out Healthy Lifestyle

According to the World Health Organization (WHO), obesity is one of the key reasons behind the rising incidence of diabetes. Nearly 23% of ischemic heart diseases is caused due to obesity. The WHO also revealed that around 42 million preschool children around the world were overweight in 2013. Since then the trend has shown no signs of slowing down.

The prevalence of a sedentary lifestyle and work related stress have been adversely affecting health and fitness of millions around the world. Thanks to better access to information, consumers have responded to the challenge by shifting to healthy diet.

The overall worth of the low-calorie food market stood at over US$ 10 Bn in 2019. The market will record surging demand in the coming years, especially as consumers briskly move to plant-based food to maintain a fit and healthy lifestyle.

Demand for Low-calorie Food Rising as Consumers Adopt Novel Meal Plans

The uptake of healthier living practices and diet is fuelling the demand for low calorie food. In the coming years the market will be driven by the foray of various functional foods and dietary supplements. Steered by evolving pattern of consumer preferences, food companies are likely to launch novel products in these categories.

Low-calorie food offers several health benefits. It helps in weight reduction and keeps stress and diabetes on check, which are the key risks associated with cardiovascular diseases. It also helps in controlling diabetes since low calorie food typically comes with less sugar.

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Product Launches Catering to Changing Consumer Preferences to Aid Growth

As a result of increasing focus on healthier lifestyle, sales are revving for non-dairy ice cream and yoghurt. Also aiding growth is the rising prevalence of lactose intolerance. Companies such as The Brooklyn Creamery has therefore launched "guilt-free" ice creams that contain 60% lesser fat, 50% lesser calories and 35% more protein than regular ice-creams. Their range also includes dairy-free vegan ice creams.

Driven by consumers' innate desire to constantly evolve, market players are launching low calorie indulgent treat. Nestle as well has joined the bandwagon. Expanding its presence in the frozen foods market, the company has launched a line called Life Cuisine that includes separate entrees targeting meatless/ plant-based lifestyle as well as low-card or gluten-free lifestyle.

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