Edutainment Market to Surge at a Robust Pace In Terms Of Revenue Over 2031

Currently, various independent game developers are creating low-cost, high quality games in order to meet the rising demand for edutainment. The global edutainment market is significantly driven by the increase in spending on edutainment centers such as theme parks, aquariums, and zoos across the globe. Rise in demand for family entertainment centers (FECs) with strict health and safety protocols, mainly due to the COVID-19 pandemic, is projected to generate numerous opportunities for players in the edutainment market.

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Overview of Global Edutainment Market

Educational entertainment centers or edutainment centers promote learning through leisure activities. Edutainment centers are places visited by children and their parents for field trips. These include aquariums, zoos, botanical gardens, science centers/cities, and children's museums. These places have educational aspects along with amusement and entertainment features. Edutainment centers offer exciting ways for kids to learn new things and have fun at the same time. The family/indoor entertainment centers market is also witnessing significant growth across the globe due to the increase in spending on theme parks. Rise in investments by well-known players to set up edutainment centers is likely to boost the education and entertainment market in the next few years.

Knowledge Development through Games Creating Lucrative Opportunities for Market Players

Research has found that children can learn more through play as compared to academic or structured learning in classrooms. Most preschool and kindergarten providers have realized that open-ended play in the right environment helps children develop and learn emotionally, cognitively, socially, and physically. Education through play also helps children retain what they have learned. This develops a positive attitude among them toward learning. Young children can manipulate and explore their surroundings and discover new things by themselves. Skills developed by children through games depend upon their age. However, learning through edutainment helps perceive skills such as reasoning and problem-solving.

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Untapped Population and Implementation of Augmented Reality, Virtual Reality (AR/VR) to Drive Market

The number of edutainment centers around the world is increasing at a moderate pace despite the rapid rise in global population. Family entertainment centers (FECs) are mainly present in Tier-I and Tier II cities in developing and developed countries. The capacity for spending on entertainment is higher in Tier I cities as compared to Tier II and Tier III cities. There exists scope for establishment of edutainment centers in untapped markets in Tier-II and Tier-III cities at lower prices.

Several game developers are focusing on inventing various technologies to improve gaming experiences in edutainment centers. This is driving the online gaming edutainment market. They attempt to create new technologically advanced games by combining AR/VR technology with 3D projection mapping and interactive digital surfaces. Enhanced user experience in a 3D environment boosts engagement and simplifies learning procedures. Recent increase in the production of VR controllers, headsets, and other gaming equipment is also augmenting the market.

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Regional Outlook of Global Edutainment Market

The edutainment market in Asia Pacific is expected to offer lucrative opportunities to active vendors in the market. The number of edutainment centers in Southeast Asia is rising, as increasing number of people are visiting these centers with their families. Presence of edutainment centers allows customers to spend quality time with their family and friends while playing games and gaining knowledge. Increase in applications of robotics in the edutainment sector in Japan is creating value-grab opportunities for market players. Robotics involves synthesis of many technical subjects, including mathematics and physics, design and innovation, electronics, computer science and programming, and psychology. Thus, established players in Asia Pacific are investing significantly in the edutainment industry to gain revenue benefits.

North America is also expected to witness tremendous growth opportunities in the edutainment market.

Analysis of Key Players in Global Edutainment Market

The edutainment market is highly fragmented, and vendors are looking for ways to successfully tap into opportunities and strengthen their presence in the market. Growth of the edutainment market can be ascribed to the increasing acceptance of edutainment platforms on various subjects along with rising investment by key education and gaming companies. Introduction of video streaming software, attractive digital interfaces, and advanced technologies such as animation, 3D, and virtual reality is expected to drive the market in the near future. Digital edutainment providers are expanding their product portfolios through mergers and acquisitions. Gaming manufacturers are also focusing on developing various technologies to enhance the gaming experience at edutainment centers.

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