Video Streaming Market by Component (Solution and Services), Solution Type (IPTV, Over-the-top, and Pay TV), Streaming Type (Live/Linear Video Streaming, and Non-Linear Video Streaming), Deployment Mode (Cloud, On-Premise, and Hybrid), Revenue Model (Subs

The global video streaming market size was valued at USD 38.56 Billion in 2018, and is projected to reach USD 149.34 Billion by 2026, growing at a CAGR of 18.3% from 2019 to 2026.

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Video Streaming Market by Component (Solution and Services), Solution Type (IPTV, Over-the-top, and Pay TV), Streaming Type (Live/Linear Video Streaming, and Non-Linear Video Streaming), Deployment Mode (Cloud, On-Premise, and Hybrid), Revenue Model (Subscription, Transactional, Advertisement, and Hybrid), End User (Consumer, and Enterprise)

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The key players operating in the global video streaming market include Netflix Inc., Amazon.com Inc., Tencent Holdings Limited, Baidu Inc., Comcast Corporation, Hulu, LLC., Ustream, Inc., Kaltura, Inc., Akamai Technologies, and Brightcove Inc.
Video Streaming Market Trends

Top Impacting Factors

Factors such as increase in live streamed content, rise in adoption of cloud-based video streaming solutions, and extensive growth of online video in developing economies majorly boost the growth of the video streaming market. Moreover, rise in popularity of video game streaming services as well as extensive use of videos in corporate training fuels the growth of the market. However, bandwidth limitations and latency & reliability issues are expected to hamper the video streaming market growth. Furthermore, increase in impact of video streaming in the education sector and integration of advanced technologies in video platforms to improve video quality are providing numerous opportunities for the market.

Increase in live streamed content

For many content providers and rights holders, live streaming represents an exciting opportunity to connect directly with their target audiences and drive new revenue streams. Live streaming is on the rise, but it is still in its early stage. The increase in penetration of the cloud and growth in reach of the Internet have allowed different audiences to more easily reach their niche content and allows for advertisers to more accurately put relevant content in front of intenders. Large number of people are streaming live video content than before mainly due to the efforts taken by the companies such as Hulu, Facebook, and the NCAA. According to a survey conducted by the Interactive Advertising Bureau (IAB) in May 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago and nearly as 44% participants said that they watch less live TV as a result of live streaming. These statistics shows the extensive ongoing growth of the live streamed contents which is expected to drive the growth of the video streaming market.

Rise in popularity of video game streaming services

In 2018, the video games market generated almost $131 billion revenue with mobile gaming outpacing revenue made by PC and console gaming. The market could become a $300 billion industry by 2025 primarily due to the growth of mobile gaming and innovative offerings like cloud gaming, VR gaming, and others. Moreover, major game companies are competing to become the Netflix of games, driven by rapidly increasing viewership on existing streaming channels. However, latency and bandwidth limitations will serve as a major restraint on the development of mobile gaming services. On the contrary, the maturing of cloud technologies and development of 5G reduce these network issues, creating high competition in the video streaming market in which several leaders have already emerged. Further, Google, Microsoft, and other players of the video game industry are racing to make video games as easy to stream as movies on Netflix or songs on Spotify. For instance, Google's Stadia as well as Microsoft's Project xCloud will allow people to play games on their tablets, smartphones, connected TV's and others.

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