Seek Social Posts A New Blog Discussing Effective Engagement On Social Media

Seek Social posts a new blog that provides useful and highly informative knowledge on marketing. In this blog post, Seek Social discusses the different types of engagement and how effective engagement on social media can help clients with getting more visibility for their business.

Social media platforms allow people to connect with others through common interests and experiences. In the eyes of this Manchester social agency that means that engagement is all about meeting, or even interacting with people online. Now, using television, radio, the web and social media sites, the term engagement sounds similar to the concept of a community. Each of the three (the web, social media and television) is excellent in its own way, but the top Manchester social agency is here to tell clients that the term 'engagement' has a broader interpretation. In fact, engagement as applied to social media is all about recognising behavioural norms and stimuli, and clients using that knowledge to their advantage. Not in a malicious way, but to promote their content, their business, and to reach out to their audience.

The Social Media Metaphor

The leading Manchester social agency knows that social media platforms operate very differently than traditional forms of marketing, advertising and communication. Traditional advertising and marketing use a static frame, with the specific goal of promoting a brand, product, service or event. The end result is product and/or service awareness. Traditional marketing never ensures a customer relationship, despite how successful an advertiser might be at promoting their brand. Why? Because customer relationships don't come naturally through people simply being sold to. In the overwhelming majority of cases relationships are built organically through the process of interactions, word of mouth or spontaneous interactions.

Different Social Media Platforms Provide Different Types of Engagement

So, that covers why engagement is important - next the top Manchester social agency will show clients how to do it well. Effective engagement can be done on every social media platform, so 'where to do it' is not a topic that Seek Social will not explore here. Online social media platforms hold immense power and potential in engaging people, perhaps more so than any other platform ever imagined. However, each individual platform has a different audience, appeals to a slightly different demographic, and as such the audiences on each platform will expect to be engaged with slightly differently. What works on Facebook might not work on Instagram, for example.

The top Manchester social agency sees social media platforms as hubs where people congregate around a common interest and access to information. The tools that provide these sites are themselves already communities in themselves, worthy reference; the forerunner to today's social media platforms were likely Blogs, which often have communities which circle around a common expertise or interest - like readers of a magazine..

In a way, any site where humans interact could be seen as a social media platform; i.e. a social conversation. This conversation requires dynamic interactions with others, and that's no different than the definition the leading Manchester social agency has given for online engagement. The websites that Seek Social have mentioned thus far as 'platforms' merely provide the venue and communication tools necessary for that interaction to take place.

The Discussion Loop

Having clarified understanding of engaging behaviour on online social platforms, and what online social platforms are, it is now time for the top Manchester social agency to list the social media application mechanisms which are associated with those platforms; i.e. Posted Content, Reacts likes etc), Comments, Replies to comments (or 'discussion', at which point 'engagement' has occurred), The longer the back and forth goes on between the business and the person they're engaging with, the better.

A great way for clients to incite discussion with their content is to use a poll. The team at the best Manchester social agency believe that there is a natural overlap here that promotes discussion between the posting party and the people that see the content. There is real value in the conversation, too, since asking questions and getting answers back only makes the business' posts more visible on social media - since comments and interactions are one of the key factors in determining if and where a platform chooses to show the business' content to people.

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At Seek Social, we stand ready to use all our expertise, digital marketing knowledge and networks to help any business that wants great digital marketing content, campaigns and online presence get the results they're looking for.

Over the years we've been open we've helped everyone from SME's to global Fortune 50 companies come in line with the modern-day digital marketplace. Our digital marketing expertise can be applied to businesses of all sizes, and we want to help everyone get the most out of their digital marketing platforms. The Seek Social team also take pride in offering services that work for a price that is fair. Why? Because Seek Social believe that businesses of all sizes should have access to genuinely professional digital marketing services, and that nobody should be priced out of the market because of their size.

This release was published on openPR.