Crystal International Partners with Noble Biomaterials to Launch Wash Minus- Collection with Ionic+ Technology

Hong Kong - Crystal International Group Limited ("Crystal International") always makes steadfast commitment to sustainability. Crystal Denim, the denim division of Crystal International, newly launches the Wash Minus- collection, in partnership with Noble Biomaterials who is the leader in antimicrobial technologies. With new Ionic+ technology applied to the collection, the collaboration builds off Crystal's game-changing vision and Noble's long-standing reputation as the innovators to bring the safety and sustainability of silver-ion technology to more consumers.

Crystal Denim is the first garment and denim manufacturer partnering with Noble to apply this new Ionic+ technology on garment. The new eco Wash Minus- collection instils the concept of water conservation from cradle to grave. Wash Minus- collection aims to reduce water from 3 different phases. First, the collection adopts Second Life fabric, the recycled and circular denim fabric innovated by Crystal Denim to minimise wastage and water consumption from growing new cotton. In the second phase, Crystal Denim uses holistic water efficient washing processes, more than 80% of the water can be reused and recycled. By applying Ionic+ technology in the finishing stage of denim manufacturing, it aims to reduce the number of home laundries by 70% during the phase of consumer care. In addition, Crystal Denim leverages packaging to convey the concept: by reducing the number of home washing, we are saving not only water, but also time, energy, and money. The collection communicates a sustainable message that, denim can stay clean, fresh and be worn longer.

Commenting on the decarbonisation journey, Mr Miles Lam, Assistant General Manager of Crystal Denim, stated, "Sustainability is always at the forefront of our minds when creating new innovative products. We are excited to launch our Wash Minus- collection to further expand our sustainable product range for our customers. By incorporating Noble's new Ionic+ Durable antimicrobial solution, the positively charged ions are added to the denim products at the finishing stage where the odour-eliminating ionised silver allows jeans to remain clean and odour-free, reducing the need for frequent washing, helping to conserve water, energy, and natural resources, as well as reducing fabric degradation over time".

"Crystal Denim's sustained commitment to excellence in not only their products but in making the world a better place is very much at Noble's own heart, and we're thrilled to be working with them to provide the most complete anti-microbial system on the planet," says Joel Furey, Noble Biomaterials Co-founder and Chief Commercial Officer.

Crystal International will continuously work with different industry peers to advance sustainable product development. For more information about Wash Minus- collection, please visit https://www.crystaldenim1982.com/wash-minus-2022 .

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Crystal International Group Limited ("Crystal International" or the "Company"), incorporated in Bermuda with limited liability and registered by way of continuation in the Cayman Islands, is a global leader in the apparel manufacturing industry. Founded in Hong Kong in 1970, the Company and its subsidiaries (collectively, the "Group", or "we") have a diversified product portfolio categorised into five product segments, namely Lifestyle wear, Denim, Intimate, Sweater, and Sportswear and outdoor apparel, with leading positions in corresponding categories. Headquartered in Hong Kong, the Group operates a multi-country manufacturing platform, with around 18 production facilities spanning five countries, namely Vietnam, China, Cambodia, Bangladesh and Sri Lanka.

The Group serves a group of leading global brands, through a highly differentiated "Co-creation" business model, offering value-added services and satisfying our customers through accumulated knowledge of the fashion market, promptness of service and creative innovation. We strive to produce the right products at the right time and at the right cost which is critical component to the success of our customers' global apparel brands in an ever-changing industry environment. The Group maintains a keen focus on sustainability and was ranked 17th out of 50 in the Fortune business magazine "Change the World" list in 2016. The list recognises companies across the world that have made significant social and environmental contributions.

Please visit Crystal International's corporate website http://www.crystalgroup.com for more information.

This release was published on openPR.