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Partnership with Eltek Deutschland.

08-26-2013 05:24 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: rational motion

rational motion is distributor for the e-mobility branch of the industry giant.

Cologne, 11 June 2013

The co-operations of Cologne-based vehicle integrator and system supplier rational motion continue to expand: with Eltek, yet another global player in electric mobility acknowledges its faith in this young enterprise. rational motion is now an authorized partner of Eltek Deutschland GmbH for sales and support of its e-mobility portfolio.

As a leading manufacturer of highly efficient rectifiers, power electronics and charging systems, Eltek is broadly positioned not only in electric mobility, supplying to both large OEMs and smaller customers. In line with its service standards and to address a variety of customers alike, Eltek Deutschland has enlisted rational motion GmbH as a sales partner that not only possesses technical know-how on the development side but also understands – and resolves – potential problems on the customer side.

Ullus Klappach, Sales Director E-Mobility Europe for Eltek Deutschland GmbH, has been a committed advocate of the now-finalized cooperation right from the start: “The Cologne-based integration specialists at rational motion already know and appreciate our products from numerous projects. And we were looking for a competent partner qualified to manage some of our accounts in electromobility. What could be more logical than for us to work together?”

For its part, rational motion is filling in a further important slot of the supply chain, for complex rapid prototyping projects and beyond, with a prominent partner through the new agreement with Eltek Deutschland. This means that in the future, the Cologne team will not only continue to deliver pre-series technology demonstrators in record time, but has now further stabilized the necessary supply chain too.

In addition to the direct synergy effects, representation of an industry leader like Eltek embodies further potential for the Cologne system designers. “For us, this cooperation is a win-win situation, as we are already working with Eltek products and recommending them to customers. Moreover, this vote of confidence in us as a distribution partner is of course a strong signal,” explains Robert Marusic, Managing Director of rational motion GmbH. Equally beneficial to both parties, and raising rational motion’s profile.

About rational motion:
Founded in December 2009, rational motion GmbH are specialists offering turnkey development solutions and system integration in the field of alternative fully-electric and hybrid powertrain systems. Services provided by the Cologne-based designers and engineers range from conception to prototype and near-series development through to design reviews, with in-house implementation of all components and processes, on both the hardware and software level. With its roots in the Formula 1 development environment and having accumulated years of expertise and experience, the design team has a proven record of bringing forth excellence in even the most competitive and at the same time most advanced areas of application for automotive vehicle integration.

Media contact:

Tim Born
Press Officer

rational motion GmbH
Sachsstrasse 18, Halle 14
50259 Pulheim

tel +49 (0) 221.285849.32
fax +49 (0) 221.285849.26

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