Hilarious San Diego Wine and Hard Seltzer Brand Tests Their Luck with Kickstarter Campaign

At first glance, you can't tell whether Dumb B*tch Juice is a brand or a complete parody, but with the San Diego brand launching its Kickstarter campaign this week, the answer is clear. Now, the question remains, can they actually make it to shelves?

Founder, Xavier Brezniak, a San Diego local, created Dumb B*tch Juice as a way to bring dry, abstract humor and fun into the alcohol space. The brand's social media (@dumbbitchjuice.ca), filled with memes and abstract parody images, does exactly that. The brand intends to bring a line of hard seltzers and wine to the market, introducing tropical flavors, and classic wines.

Small batches of the hard seltzer and wine have been produced, however, due to the high cost of production, licensing, distribution, and legal costs, the brand is in need of funding to truly launch. As quoted from the brand's Kickstarter page, "basically, in order for this fun sh*t to work, we need some money (pretty please)."

For this brand, the fun doesn't stop at their Kickstarter page. Kickstarter backers have the opportunity to choose between hilarious prizes such as stickers, button-down shirts, tickets to the brand's launch party, and even the opportunity to slap the founder…yes, you read that right. As a one-thousand dollar add-on, backers have the opportunity to receive 5 launch party tickets with VIP service and the opportunity to slap the brand's founder, Xavier Brezniak, in the face as hard as they desire.

At this point the fate of Dumb B*tch Juice is unknown. However, one thing is for certain, if the brand is brought to shelves, it will be completely hilarious.
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Harlo Marketing
8538 Villa La Jolla Dr.
La Jolla, CA
92037

Emily Hayes
973-570-5913
ceo@harlo-marketing.com

Dumb B*tch Juice is a startup wine and hard seltzer brand based in San Diego, California.

Dumb B*tch Juice is represented by Harlo Marketing.

This release was published on openPR.