Mouthwash Market to exceed USD 9,272.13 million by 2027 | Exclusive sudy by The Insight Partners

According to The Insight Partners new research study on "Mouthwash Market Forecast to 2027 - COVID-19 Impact and Analysis - by Product Type, Flavor, Indication, Distribution Channel, and End User" the mouthwash market is expected to reach US$ 9,272.13 million by 2027 from US$ 5,980.35 million in 2019; it is estimated to grow at a CAGR of 5.7% from 2020 to 2027.

Mouthwash, also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is mainly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevents oral infection and boosts the recovery process.

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As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing new product introductions with capabilities to inactivate coronaviruses. Such developments are expected to have constructive impact on the market even during and post COVID-19 pandemic.

Based on the product type, the global mouthwash market is segmented into fluoride, cosmetics, antiseptics, and oral gels. The cosmetic segment held the largest share of the market in 2019 and is likely to register the highest CAGR during the forecast period. The growing adoption of mouthwashes due to emphasis on aesthetic aspects such as fresh breath and teeth whitening is one of the prominent factors contributing to the growth of the segment. Further, the rising number of product launches are estimated to offer lucrative opportunity for the segment growth.

Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc; Unilever; Johnson and Johnson Services, Inc.; The Himalaya Drug Company; Lion Corporation; AMWAY; and SmartMouth Oral Health Laboratories are among the leading companies operating in the mouthwash market.

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The growth of the mouthwash market is primarily attributed to the factors such as increasing prevalence of dental conditions and rising number of oral hygiene programs worldwide. However, the adverse effects associated with the excessive use of mouthwash restrains the growth of the market.

As per Oral Health Associates, the consumption of sugar in emerging countries has tripled over the past five decades and is subsequently leading to substantial growth of dental caries. As per the data published by the Centers of Disease Control and Prevention, oral cancer accounts for about 3% of all cancers diagnosed annually in the US. Along with dental carries, aphthous ulcers are also expected to have positive impact on the adoption of mouthwash owing to its healing properties. Further, as per the study published by the FDI World Dental Federation in 2019, oral diseases affect ~3.9 billion people worldwide, and ~44.0% of the global population suffers from tooth decay. According to a study published by the World Health Organization (WHO) in 2020, ~530 million children around the globe suffer from dental carries of milk teeth; moreover, ~10.0% of the global population suffers from severe periodontal disease. According to the study published by the World Health Organization (WHO) in 2019, nearly 50-55% of the patients suffering from HIV also suffer from some kind of oral health problems. As per a study by the American Dental Association in 2019, ~22% of the diabetic patients suffer from periodontal diseases. The considerable prevalence of aphthous ulcers is likely to offer substantial growth opportunity for the market during the forecast period.

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