arvato Systems Presents IT Solutions for the Optimized Sale of Advertising Time Slots in a World of New Media

Finance experts and media executives learn about the many benefits of customized arvato Systems software solutions at conference in U.S.

• arvato at influential ‘Media Finance Focus 2013’ conference in New Orleans
• arvato Systems’ comprehensive solutions suite supports the latest trends in the media industry, including cross-media, on-demand, and non-linear services

(arvato Systems) Cologne/Gütersloh, Germany – arvato Systems is set to participate in the annual MFM & BCCA conference for the fourth time. Visitors to the well-established event in the U.S. media industry can learn more about arvato Systems’ advanced software solutions for broadcast and new media, all of which deliver the latest features such as cross-media marketing, integrated rights management, and ad slot optimization.

Media Finance Focus 2013 is an exclusive event established in the U.S. media industry many years ago. It is primarily geared toward business managers at media companies. Over 150 participants will gather at The Roosevelt Hotel in New Orleans from 20 to 22 May 2013 to hear the latest on topics such as finance, accounting, taxes, human resources, and technologies as these relate to TV, radio, print, and the Internet.

arvato Systems will present IT solutions that support and simplify highly complex, cross-media advertising strategies at Booth 118. The sales software ensures optimal management and the perfect placement of commercials and banner advertisements, with maximum flexibility in terms of the type of customer, campaign, or media. This way, the solutions provide an integrated workflow that incorporates the latest media technologies to help unlock the full potential of advertising.

Eivind Sandstrand, Corporate Business Manager North America at arvato Systems S4M GmbH in Cologne, will deliver a presentation focusing on the central web-based media sales platform AdStore and the S4AdOpt optimization tool, as well as the benefits of Avatega, the modular, all-in-one solution. “There are many benefits for users from the media industry such as optimized profits in cross-media sales,” says the long-time industry expert.

Find out more about professional IT solutions for the media industry at www.s4m.arvato-systems.de.

About arvato Systems
arvato Systems is a systems integrator with a solid reputation. We not only implement standard software, but also offer tailor-made, industry-specific and individually developed solutions. More than 2,500 dedicated employees at 25 sites throughout the world are always there for their customers. As part of the arvato network, a leading European BPO provider belonging to Bertelsmann, we have the unique capability to create entire value chains and combine IT with other arvato services to deliver an integrated service offer from one source. The strength of arvato Systems lies in the intelligent combination of systems integration and planning, operation and support.

For the broadcast and new media industry we offer integrated software solutions for broadcast management and media asset management. So far, the systems are being used in more than 30 countries worldwide.

Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entre-preneurial spirit to the table. Our solutions pave the way for your success. www.arvato-systems.com

arvato Systems
An der Autobahn 200
D-33333 Gütersloh

Marcus Metzner
Head of Marketing Services & Communication
Phone: +49 5241 80-88242
Fax: +49 5241 80-9568
press@arvato-systems.com

This release was published on openPR.