Press release
6 Steps to a More Successful Website in 2006
Troy, OH - 01/05/2006 - As an administrator and consultant on over 100 domain names and web sites, I get to hear all the stories of what works and what doesn't from individuals and small business promoting their online businesses.Based on my own experiences and those of my clients, I wanted to share with you a list of 6 essential steps any webmaster can take to make their website more successful in 2006.
1. Ensure you have a reliable web host
Nothing loses a sale faster or creates a worse impression than your web site being unavailable. It's especially costly when a potential customer is looking to spend money right away. Unless you're fortunate enough to be in a business with no competition (if so let me know what business that is) website downtime could cost you sales!
Several services are available to test your website's uptime. Anything less than 99.9% is unacceptable for a business site. Check out http://www.hosttester.com/ and test your site for a month. For $9.95 you can find out for sure where your site stands.
2. Get a fresh modern look for your web site
First impressions are important to potential customers. On the Internet your web site is all you get to make a first impression. If you haven't updated the look and feel of your website in a year or two it may be time to consider updating your site.
Check out http://www.templatesresource.com/ for a selection of over 2000 web templates (all under $19.95.) Use a template to get a jump start on your new site design. Having a template start with will drastically reduce development costs.
3. Check your site's compatibility with all browsers and operating systems
Everyone knows the bulk of internet traffic is going to be Windows users with Internet Explorer 6 but that doesn't mean you should ignore everyone else.
A summary of over 2,000,000 hits from the latter portion of 2005 shows that IE6 users make up about 75% of the web traffic to the average site. If your site only displays properly for IE6 users you could be losing up to 25% of your sales due to browser incompatibility.
NetMechanic has a service that helps solve this problem for $15. Check out: http://www.netmechanic.com/browser-index.htm for details on the service.
4. Add fresh and relevant content to your site
Search engines love it, and your site visitors love it, it's a win-win scenario. Many people say they can't write or don't know what content to add to their site, but neither is an excuse anymore.
Steps 5 and 6, as well as more detailed information and links for the previous steps, can be found in the full copy of this release at:
http://www.binarypros.com/press/2006-01-05.asp
May 2006 bring great success to you and your web site!
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