PAPP UV is available now

Cantemir Gheorgiu's latest coup, the PAPP UV is on the starting blocks. It is a return to the realignment of glasses as we know them.

In 2010, Cantemir Gheorgiu invented paper glasses or as he likes to call them - Pappbrille (German for 'PAPP glasses'). A charicatured gag on society consisting of a pair of glasses without lenses in them that still manage to stay on your face if you're jumping at a festival thanks to their patented nose wings. The cardboard glasses sold successfully internationally as an affordable fashion product for the masses and with embedded corporate logo and slogan prints also became a great promotional tool for businesses.

From this alleged "one-hit wonder" in early 2012 the company Papp Up, through which Gheorgiu offers a range of products created from paper, emerged. Among them the PAPP bow tie, currently being finalised by the communications artists as the next novelty must-have item for a reasonable price. PAPP glasses, PAPP ties, PAPP combs... are all products that found their way alongside massive brands at the Bread & Butter Berlin fashion fair in the summer of 2012 with sales growing ever since!

Back to the roots: Cantemir Gheorgiu's latest coup, the PAPP UV is on the starting blocks. It is a return to the realignment of glasses as we know them. PAPP UV are sunglasses manufactured from hard fibers, mixed from wood and paper, thereby reconceiving otherwise familiar models from scratch.

"Glasses are designed now almost exclusively on the PC. The designs then go to the same production plants, where they are created in the same sequences by the same machines over and over again. An innovative product cannot arise in such an environment." With the PAPP UV Gheorgiu manages to reinvent the lens frame. The composition made of hard fiber is robust, does not break and is also light. The ends of the brackets are fitted with aluminum sheet so that the wearer can adjust them to their head shape with some simple bending. The shapes are striking and with paintcoats in expressive colours like red, black and dark yellow the glasses come across as avant-garde works of art.

A high level of UV protection comes as standard. A polarisation filter blocks specific light frequencies preventing them from entering the eye. This also stops reflections and leaves the cornea optimally protected.

The product also has new advantages over more familiar models: PAPP UV are flat and require no elaboarate eyewear casing. They can be easily tucked into a book allowing easy storage and transportation.

As a continuation of contemporary cardboard glasses frames the PAPP UV are also handmade in Berlin. The PAPP UV is now available on the market in four different models for €30 in stores worldwide or at the Onlineshop of Papp Up.

PAPP UP is a fashion label from Berlin Germany that stands for accessories made out of paper. The idea stems from Berlin artist and designer Cantemir Gheorghiu, who laid the foundation by inventing the PAPP glasses in 2010.

PAPP UP
Cantemir Gheorghiu
Oranienplatz 4
Max-Taut-Haus
D - 10999 Berlin - Kreuzberg
mail@papp-up.com
www.papp-up.com

Press contact:

Melanie Marten | The Coup public relations
Warschauer Straße 39-40
10243 Berlin
info@thecoup.de

This release was published on openPR.