Bath Towel Market Growing Demand and Forecast by 2029 , Fortune Business Insights

The global bath towel market size is anticipated to thrive on account of the elevating product demand in several industries like hospitality, travel and tourism industries, etc. Available in a variety of sizes with different names, bath towels are an essential product. This information is published by Fortune Business Insights™ in an upcoming report, titled, "Bath Towels Market, 2022-2029."

The report elucidates the different factors elevating the demand for bath towel in the market. For instance, the demand for bath towels elevates in the spa industry as spa treatment requires bath towels to dry off or remove the water and different liquid solution used in the treatment process. Also, the health and fitness industry is expected to escalate the demand for bath towels.



Covid-19 Impact-

The COVID-19 pandemic has affected several industries and markets drastically. Reduced revenues due to the stringent policies like lockdowns, curfews, and social distancing norms, introduced by the government to curb the virus are hampering several markets, including the bath towels market. The production levels are at an all-time low. However, the market still looks forward to grow at a moderate pace during the forecast. Our research report's in-depth analysis will help you gain valuable insights into this niche market.

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Segmentation-

Based on material use, the bath towels market is categorized into cotton, bamboo fiber, micro fiber, etc. Based on type, the market bifurcates into synthetic and natural. Based on its sales channels, the market segments into offline and online stores. Geographically, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.



Report Coverage-

The bath towels report analyses the present status and future opportunities for the bath towels market using SWOT Analysis. The report incorporates PESTLE Analysis and Porters' Five Forces Analysis for an unerring prediction of the market growth. The report follows an innovative methodology that contains data triangulation based on bottom-up and top-down approaches for a precise prediction. The report contains information gathered through reputed stakeholders at country, regional, and global levels. The report also focuses on the recent developments in the industry, including the research on key trends, new product launches, and expansion in the bath towels market.



Drivers & Restraints-

Changing Lifestyle and Fashion trends to Propel Market Growth

The bath towels are available in different varieties. As the rising population is concerned about the impact they create on the environment, the eco-conscious consumers are getting inclined towards organic towels or towels made from bamboo as they have less impact upon the environment in their manufacturing. This is leading companies to cater to a different horizon of consumers and impelling them to launch eco-friendly products. The growing travel and tourism industry is facilitating the growth of the hospitality industry as well, which is a major demand claimer in the bath towels market. Factors like these are expected to augment market growth during the forecast period.

However, the uncertainty due to the policies on imports and exports in global trade and commerce imposed by different economies is likely to act as a restraint on market growth.

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Regional Insights-

Asia Pacific to Hold the Lion's Share in Global Market

Countries like Thailand, South Korea, Japan, and Singapore are among the top tourist destinations. Due to the increasing number of tourists visiting these countries every year, the demand for bath towels is a pound to a penny. With better living standards, the consumption of the product is also increasing due to the growing recreational places. These factors are expected to help Asia Pacific dominate the bath towels market in the forecast period.

North America is expected to witness a growth in traveler's footfall for vocational or business purposes. This will help the bath towels market gain traction, with bath towels being essential for every traveler. The increasing outdoor activities are also expected to boost the bath towels market due to expected frequent showers taken by them. As per the article published in 2018 by the Outdoor Industry Association, about 49% of the population above 6 years in America is expected to participate in outdoor activities.



Competitive Landscape-

Rising Brand Consciousness to Fuel Demand for Luxury Bath Towels

The bath towels market is fairly fragmented, with regional and global players competing neck-to-neck to stay at the top of the game. The dynamic consumer preferences are shaping the market demand, and companies are focusing on producing skin-friendly and natural-based towels. For instance, Heelium Towels gained immense popularity through its launch of soft bamboo towels. The luxury towels are eco-friendly and have a huge demand from their consumers.

Industry Developments-



January 2019: West Elm launched luxurious plush towels in their new bath line. The towel is made from 100% organic Turkish cotton and is extremely absorbent and fluffy.
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List of renowned players in the Bath Towels Market:

Real Towel Collection
Huaian Rainbow Towel Weaving Co. Ltd.
Danica studio
Iris Hantverk
Dunroven House
DMC
Gemini
Elsatex Ltd
Nine Space

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This release was published on openPR.