Kombucha Market Latest Innovations, Drivers and Industry Status 2022 to 2028

Precision Business Insights published a research report on "Kombucha Market: By Type (Original/Regular and Flavoured), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others), and Geography -Global/Region/Country Forecast to 2028"

Kombucha, sometimes known as tea mushroom, is a fermented beverage popular for its medicinal properties. It is made from sugared tea that has been fermented with SCOBY. A symbiotic growth of lactic acid bacteria, acetic acid, and yeast is known as SCOBY. The acetic acid in it serves to nourish the drink, which has a higher probiotic content than other drinks, making it even healthier. Acetobacter xylinum, found in kombucha pellicle, aids in the formation of a floating cellulose network. This improves the interaction between bacteria and yeasts.

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Consumer preference for functional beverages over fizzy drinks and juices, as well as increased awareness of the product's intrinsic nutritional benefits, are projected to drive growth. Kombucha is made from bacteria and enzyme cultures that grow when tea is fermented, giving it probiotic benefits. The main raw ingredients required to make kombucha are tea leaves, sugar, the Symbiotic Colony of Bacteria and Yeast (SCOBY), and flavours. It has been discovered to boost mood and energy levels while also improving body functioning and digestive health. The product's growing popularity can be due to its distinct flavour and bubbly taste, which distinguishes it from a plethora of other beverages on the market. On the other hand, the kombucha business is projected to be hampered by strict FDA restrictions that limit the amount of alcohol in various functional beverages. The carbonation concentration of the drink was increased by increasing yeast degradation to fructose and glucose. Alcohol permitted levels should be less than 0.6 percent at the time of manufacturing and shipment, according to the strict Alcohol and Tobacco Tax and Trade Bureau (TTB) rule. The kombucha business is temporarily affected by the COVID 19 epidemic, which has disrupted the supply chain and caused a lack of raw ingredients. However, the total demand for the product has increased due to rising desire for functional beverages to promote immunity and its fibre-rich probiotic components.

The Kombucha Market is fragmented on the basis of Type, which is further divided into Original/Regular and Flavored. On the basis of Distribution Channel, the market is classified into Convenience Stores, Supermarket/Hypermarket, Specialist Stores, Online Retailers, and Other Distribution Channels.

In the kombucha market, Asia-Pacific is the fastest-growing region. In Asia-Pacific, China is one of the most important markets for kombucha. The claimed health benefits of packaged kombucha drinks continue to drive their appeal in China. The population in India suffering from joint health concerns, including as arthritis, is more attracted to kombucha, which is likely to boost the kombucha market growth throughout the forecast period. The development in urbanisation in the region, combined with the easy availability of kombucha on local retail shelves, is propelling the kombucha market in the region, particularly in nations like Australia, China, and Japan.

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There are several industry players working in the Kombucha Market, which include Millennium Products, Inc. (U.S.) Reed's, Inc. (U.S.) The Hain Celestial Group (U.S.) Revive Kombucha (U.S.) Kosmic Kombucha (U.S.) Cell - Nique Corporation (U.S.) Buchi Kombucha Gt's Kombucha (U.S.) Townshend's Tea Company The Humm Kombucha Llc (U.S.) Red Bull Gmbh (Austria) Makana Beverages Inc. Nesalla Kombucha (U.S.) Live Soda Kombucha (U.S.) Kombucha Wonder Drink (U.S.)

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