Kombucha Tea Market Will Generate New Growth Opportunities By 2028 Latest Research Report

Kombucha Tea Market by Product Type, Nature, and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2021-2028," the global kombucha tea market size was valued at $2.3 billion in 2020, and is projected to reach $4.5 billion by 2028, registering a CAGR of 8.6% from 2021 to 2028.

Kombucha tea is a fermented green tea or black tea, which is associated with a range of health-promoting benefits such as it helps to boost immunityand protects against cancer. Expansion of distribution channels such as online stores, supermarkets, hypermarkets, and food service has made kombucha tea easily available to customers, which, in turn, contributes toward the market growth. Moreover, ready-to-drink kombucha tea is one of the new trends gaining high traction in the global market.

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Increase in the number of health-conscious consumers across the world, surge in product innovation, and the proliferation of the foodservice sector across the globe propel the global kombucha tea market. On the other hand, presence of counterfeit products and potential threat of substitution hinder the market growth. On the contrary, increase in preferences for organic products and fast growth of the online retail platform create lucrative opportunities for market players.

COVID-19 scenario:
The pandemic increased the awareness about their health and fitness. This has created a surge in a demand for kombucha tea across the globe, especially in North America. Demand for functional beverages during the pandemic has motivated market players to boost production to meet the demand. However, poor transportation facilities and lack of workforce hindered the production and supply chains.

The report segments the global kombucha tea market on the basis of nature, product type, sales channel, and region.

Based on product type, the flavored segment accounted for the largest market share in 2020, contributing to more than two-thirds of the total share, and is expected to maintain the lead throughout the forecast period. The same is estimated to witness the fastest CAGR of 9.2% from 2021 to 2028. The report also covers the regular product type segment.

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Based on nature, the conventional segment contributed to the highest market share in 2020, attributing to more than four-fifths of the total market share, and is anticipated to dominate the market during the forecast period. On the other hand, the organic segment is expected to manifest the fastest CAGR of 13.4% from 2021 to 2028.

Based on region, North America contributed to the highest share in 2020, holding more than two-fifths of the total share, and is anticipated to maintain dominance throughout the forecast period. The global kombucha tea market across Europe is anticipated to exhibit the fastest CAGR of 11.9% during the forecast period.

Companies can operate their business in highly competitive market by launching new products or updated versions of existing products. In the recent past, many leading players opted for product launch as a business strategy to streng then their foothold in the kombucha tea market. To underst and the key kombucha tea market trends of the market, strategies of leading players are analyzed in the report. Some of the key players in the kombucha market analysis includes include Asheville Kombucha Mamas, LL, The Coca-Cola Company, GT's Living Foods, Humm Kombucha, LIVE Kombucha Soda, Marin Kombucha, Remedy Drinks, Toyo Kombucha, PepsiCo, Inc., and Brew Dr. Kombucha.

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