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MANE to spotlight its position as the preferred supplier of flavour solutions for protein-based products during the IFFA tradeshow

03-21-2022 03:46 PM CET | Industry, Real Estate & Construction

Press release from: V. MANE FILS

The IFFA trade fair in Frankfurt, which will be held from May 14-19, will be an opportunity for visitors looking for flavoring solutions to come visit the MANE stand, showcasing its taste expertise as well as its extensive knowledge of different protein bases, whether animal, vegetable or hybrid.
The IFFA trade fair - the international trade fair for meat professionals worldwide - is now also aimed at players in the segment of plant-based alternatives to meat, as the latter continues to develop throughout Europe.
This is a unique opportunity to come (re)discover the solutions MANE offers to all manufacturers of products made from proteins, whether animal- or plant-based.
Taste being a key purchasing criterion both for consumers of meat and plant-based alternatives to meat, benefiting from MANE's indisputable expertise in tastes and flavours will be an excellent addition to the programme. The company, which ranks in the top five worldwide in flavour and fragrance manufacturers and celebrated its 150th anniversary in 2021, will present its latest innovations in the sector:
- The use of bouillons and TCP to flavour cooked hams in order to respond to the growing needs for premiumisation and simplification of ingredients lists in the sector;
- Its spice extracts with freshly ground profiles obtained thanks to a new-generation plating process;
- Its latest collection of concentrated flavours, enabling optimisation and flexibility in the use of ingredients in a complete blend;
- Its bestselling marinades: dry as well as water- and oil-based.
The company has been innovatively formulating complete blends using plant proteins for more than 40 years. For example, it was the first to introduce soy protein to meat manufacturers in France and South Africa in the 1980s. MANE's expertise in the plant protein segment has been logically and gradually extended to new regions, new types of application and new plant sources.
MANE is an undisputed expert in plant proteins: in the ingredients themselves, the various related technologies, and the production processes, as well as in the interactions between the ingredients once these proteins are integrated into the same matrix-and of course, in the flavouring within a protein application.
And it is for all types of protein-based applications that the company wants to maintain its leadership. Whether the base is meat, plant-based or hybrid, various concepts will be presented on the MANE stand to demonstrate this expertise, such as:
- A plant-based burger, the company's preferred segment due to its history;
- Meat-free cold cuts to respond to the needs of consumers for more and more plant-based alternatives in their daily lives;
- Plant-based ready meals to meet flexitarian needs on the shelves, too.
This is a great opportunity to explore the wide range of flavouring solutions dedicated to this type of application: they will talk about masking solutions and solutions preventing the binding that takes place between proteins and aromas, as well as solutions such as natural flavourings, seasonings and marinades, stocks and bouillons, spice extracts, oleoresins and essential oils, and even concentrated vegetable juices.
Last but not least, the company will also use the event to spotlight the added values of its backward integration. With various acquisitions and partnerships in the last few years, mainly in the field of spices and vegetables , MANE solutions offer excellent progress in terms of traceability, sustainability and transparency.
MANE is eagerly awaiting the show and looking forward to seeing you May 14-19 in Frankfurt at its stand (Hall 12.1 Stand D37) to discuss your current or future projects.

Fanny Dézert
Business Development Manager - EMEA
Tel. : +33 1 60 95 07 03
Cel. : +33 7 87 38 40 65
43 gde allée du 12 février 1934
CS 50560 Noisiel
77448 Marne-la-Vallée CEDEX 2
France

Headquarters:
V. MANE FILS
620 route de Grasse
06620 Le Bar-sur-Loup
France

In 1871, Victor Mane lived near Grasse in the south of France. This region of outstanding natural beauty was his inspiration to start producing fragrant materials from local flowers and plants. What began as a small distillery has since become one of the world's leading specialists in flavours and fragrance.

Throughout its history, the company has been continually managed by the Mane family. Victor's sons, Eugène and Gabriel, modernised the business and began its international growth.

In 1959, Eugène's son, Maurice Mane, took the company reins, and successfully oversaw its continued expansion until his retirement in 1995. He then became Chairman of the Supervisory Board, leaving his eldest son, Jean, as President of the MANE Group, and his other son, Michel, as President of the Americas Region. Today, Samantha Mane, Jean's daughter, serves as Director of the EMEA (Europe, Middle East, and Africa) Region.

Over the last decade, the fifth generation of the Mane family has started to join the Group to continue the family business.

Key figures:
• 6,500+ contributors
• Turnover: +11% per year on average since 2010
• 2020 turnover: €1,376 ($1,569)
• Turnover split:
° Fragrances: 35%
° Flavours: 55%
° Ingredients: 10%
• 27 manufacturing sites
• 50 R&D centres worldwide
In 2011, MANE released Green Motion™, its tool to assess the environmental impacts of its ingredients, fragrances, and flavours. With Green Motion™, MANE is able to measure the actual environmental impacts of its creations and helps its creators develop greener compositions.

MANE Savoury provides customised functional and flavouring solutions for the meat industry and to manufacturers of ready meals, snacks, cheese, sauces, fats & oil, petfood, and all their related plant-based alternatives throughout Europe, the Middle East, and Africa.

Our team bring together food engineers, flavourists, butchers, and chefs with extensive experience in the food industry.

Our solutions are designed for new or existing products, any type of savoury product and process, and include:
• Flavours & flavouring solutions
• Functional blends
• Combi blends (functional + flavouring)

MANE's technologies and flavour expertise rely on first class savoury flavours and flavouring ingredients such as:
• Flavours & natural flavours
• Extracts, spice extracts, and oleoresins
• Concentrated juices (vegetables, meat, fish & seafood)
• Stocks & bouillon
• Dry & liquid marinades or seasonings
MANE has been working with protein alternatives for more than 40 years, being the first company to introduce soy proteins into meat products in France and South Africa. The expertise has then expanded to other geographies, other plant sources (pea, wheat, faba beans, etc.) and other types of Savoury applications with and without meat (sausages, ready meals, cheese, etc.). Currently, the teams at MANE are working on the development of two major solutions to answer key challenges within the segment:
• Solutions to counteract the binding effect between the protein matrix and the flavouring solution
• Masking solutions

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