Press release
Cognac & Brandy Market Size, Share, Growth, Sales and Drivers Analysis Research Report 2026
COVID-19 Impact
Re-opening of Taprooms for Business after Lockdown to Spur Demand
The spread of coronavirus has heavily impacted the cognac & brandy industry. The production facilities shut down across the globe and created a supply gap. The reopening of breweries and taprooms around the globe is expected to stabilize the demand. Due to the unavailability of spirits during the lockdown, there has been an increasing demand faced by the market after its reopening. Taprooms and breweries are producing spirits at full capacities throughout the globe.
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Market Segmentation
By product type, the market is segmented into cognac and brandy. On the basis of distribution channel, the market for cognac & brandy is segmented into on trade and off trade. Based on geography, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
What Does the Report Contain?
The report has details on all the latest technology available in the market for cognac & brandy. The technological advances made in the industry have been highlighted and the potential opportunities associated with that. The report establishes the challenges of the market and advises various solutions to them. It also mentions the growth-stimulating factors, the restraints, consumption pattern, distribution channels, and other vital information associated with the market.
Major Segments includes:
By Product Type
Cognac
S. (Very Special)
S.O.P. (Very Special Old Pale)
O. (Extra Old)
Brandy
Pisco
American Brandy
Spanish Brandy
Others (Armenian Brandy, South African Brandy)
By Distribution Channel
On-Trade
Off-Trade
By Geography
Driving Factor
Availability of Wide Range of Flavors to Surge Product Demand Among Consumers
The exclusiveness of cognac is the primary factor responsible for driving cognac & brandy market growth. Moreover, brandy is made from the fermented juice of fruits such as cherry, plum, and apples. These varieties attract a wide range of consumer bases. Many small taprooms and breweries are experimenting with flavors due to the growing customer demand. For instance, in June 2021, the ARARAT Nairi won gold at the Tokyo whisky & spirits competition. The spirit is flavored with toasted bread, spicy cloves, cinnamon, and honey.
Regional Insights
Rising Consumption of Premium Spirits in North America to Propel Market Demand
North America is anticipated to hold significant cognac & brandy market share in the forthcoming years. This is due to the rising consumption of the product in the USA and Canada. For instance, according to the Distilled Spirits Council of the US, 2019 experienced a growth of 5.3% to reach USD 29 billion. The high consumption of premium and craft spirits in the region is anticipated to propel the market in the foreseeable future.
Asia Pacific is expected to exhibit considerable growth in the foreseeable future. This is due to rapid urbanization in the region. For example, in the financial year 2017-2018, Bureau National Interprofessionnel du Cognac recorded an 8.2% increase in volume and a 5.4% increase in value of Cognac in China.
Competitive Landscape
Strategic Product Launches by Prominent Producers to Intensify Market Competition
The market is highly competitive with the presence of several prominent players. The market leaders for cognac & brandy are focused on product innovation to attract a larger consumer base. Moreover, certain companies are trying to modify their product to introduce exotic flavors in their product. Strategies such as efficient marketing and lucrative offers by the market leaders are intensifying the competition.
Industry Development:
June 2021: The European Union has declared to pay Armenia 3 million euros to rename its spirits to preserve the exclusiveness of the trademark Cognac. Traditionally, spirits made from particular in the Cognac region of southwestern France only have the right to use the trademark.
List of Key Players Profiled in the Market:
Emperador Distillers, Inc.
Famille Naud
Hennessy
Sazerac Company, Inc.
Remy Martin & Co.
Radico Khaitan Limited
Pernod Ricard S.A.
Diageo Group
Miguel Torres, S.A.
Beam Suntory Inc.
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