Optimiser has launched Touchpoint to help develop a powerful website

Optimiser has introduced the latest website building feature, Touchpoint allowing users to develop a powerful website with a set of website management tools. Businesses can build a strong online presence with this builder.

Users can create a business website and manage it. With the power of one platform in hand, these stunning websites will look great on every device and load quickly. One can even promote business using the data collected on the Touchpoint platform.

Integrating well with Optimiser's robust CRM, businesses can manage contacts, create accounts and handle sales pipelines. Nurturing conversions and fostering new relationships will be flexible and effortless. Organisations will see an improvement in team productivity after implementation.

Commenting on the launch, Varun Kapoor, CEO, Optimiser, stated, "Touchpoint is more than just a website builder. It is a powerful tool for organisations to create a brand image and grow rapidly even with the changing market trends. It is extremely easy to use "

In addition, "It comes loaded with several features and is backed by Optimiser platform allowing users to develop a website with ease and operate various business functions seamlessly", he further added.


Businesses of any size and type can reap the benefits offered by Touchpoint. Be it retail, travel, hospitality or wellness. Grow quickly as the member base expands and the excellent website plays host to visitors and entices their attention.

The visually appealing websites are mobile-friendly and easy to navigate through. With a comprehensive suite of tools at the disposal of the users, setting up a business online has never been easier. Businesses can engage visitors for conversion into paying customers. The platform offers full freedom to create a business presence at a small fee.

Personalised and targeted marketing campaigns detail how visitors are interacting with the business. One can reach out to a larger audience base with measured and integrated marketing campaigns. On the side, organisations can grow sales with easy management of customer data. Conversion strategies can be boosted as well as handling of a higher volume of enquiry can be tackled with a powerful pipeline. Businesses can develop loyal relationships with customers that will result in increased sales as well as customer retention.

With the necessary tools available, users can use the simple drag and drop function to build a website. Websites can be designed at the whim of the user and customised whenever wanted. Touchpoint also offers pre-made templates and design features that can be used for branding. One can even create their own templates as well as designs.

Touchpoint offers a holistic business view. Businesses can use comprehensive graphs and charts to understand the workings of a business and use reliable data to make business decisions. The same information can be used for sales forecasting and strategy updates.

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As a single source of truth, Optimiser manages all contacts with all the important information attached. Offering the best customer experience with CRM integration, the staff works tirelessly to ensure that all the technological innovations further business. With the power of one platform, customise the features as per business needs and get the website fully branded with the booking widgets. Optimiser is a leading business intelligence tool that solves complex business problems.

Execute business operations and elevate revenue with robust features such as lead management, marketing, HR, events, calendar, project management, and more. Integrate Gmail and Outlook accounts for easy, risk-free data transfer.

This release was published on openPR.