Radio Advertising  Market Report Helps To Predict Investment In An Emerging Market For The Forecast Period 2028

The Radio Advertising Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

"The global radio market is expected to grow from $17.41 billion in 2020 to $18.47 billion in 2021 at a compound annual growth rate (CAGR) of 6.1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $20.32 billion in 2025 at a CAGR of 2.4%."

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Top Leading Companies of Radio Advertising Market are - Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee, Citizen Group, Gumas, Division of Labor, Kiosk, Neff and others.

Industry News:

In February 2019, iHeartMedia, an American mass media corporation, announced its acquisition with Radiojar Information Technology S.A for an undisclosed amount. With the acquisition of Radiojar Information Technology S.A, iHeartMedia plans to leverage Radiojar's tools to coherently associate with the seamless elements of broadcast radio and transition these skillfully produced listening experiences into any audio platforms including music streaming and podcasts, delivering high-quality audio experiences more effectively and efficiently. Radiojar Information Technology S.A is a company that provides online radio management and streaming solutions.

The Radio Advertising Market is segmented by Type and Application as follows:

1) By Type: Traditional Radio Advertising; Terrestrial Radio Broadcast Advertising; Terrestrial Radio Online Advertising; Satellite Radio Advertising

2) By Industry Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT and Telecom; Healthcare; Media and Entertainment

3) By Enterprise Size: Large Enterprise; Small and Medium Enterprise

Market Overview:

The launch of digital radio is gaining popularity in the radio advertising market. Digital radio gives users greater spectral efficiency. For instance, Radio in the UK passed a significant milestone on 17 May 2018. It was found that, for the first time, more than half of Britons have radio access digitally. In 2018, according to Radio Joint Audience Research (RAJAR), the figures for digital radio have risen by 50.9% in the first three months of 2018 compared to the previous year. Moreover, if digital modulation methods that require more complex transmitters and receivers are used, more information could be transmitted in comparison to traditional analog modulation schemes.

Investigator Observers Strong Growth in Specific Regions:

- Europe Market (Germany, UK, France, Russia, Italy)

- Center East and Africa Market (Saudi Arabia, UAE, Egypt, Nigeria, South Africa)

- South America Market (Brazil, Argentina, Colombia)

- North America Market (United States, Canada, Mexico)

- Asia Pacific Market (China, Japan, Korea, India, Southeast Asia).

The Latest Industry Data Included in this Report:
- Radio Advertising Market Size & Analysis (2016 - 2030)
- Market Share Analysis of Radio Advertising Market (%),2016 - 2030
- Radio Advertising Market Share, By Brand
- Radio Advertising Market Share, By Company
- Radio Advertising Market Assessment & Opportunity (Value),2016 - 2030
- Major Companies Radio Advertising Market Value Analysis & Forecast
- Promising Radio Advertising Development by Major Companies
- Detailed Radio Advertising Portfolio of the Major Companies
- Major Deals in the Radio Advertising Market
- Major Companies Analysis

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Reasons to Purchase:

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- Identify growth segments for investment.

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