Baby Care Products Market to Witness Exponential Growth by 2031

Transparency Market Research delivers key insights on the global baby care products market. In terms of revenue, the global baby care products market is estimated to expand at a CAGR of 6.2% during the forecast period, owing to numerous factors regarding which TMR offers thorough insights and forecasts in the global baby care products market report.

In this market report, TMR predicts increasing importance of child safety and care across the globe to drive the growth of the baby care products market. Increasing concern about health and hygiene of babies and inclination toward specific products among parents has resulted in rise in demand for baby care products.
Additionally, preference for premium brands such as baby fragrances and baby perfumes as well as basic skin & hair care products is further boosting the market.

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Players are continuously studying the demand and feedback to provide the most innovative and safe baby care products. This provides parents better alternatives, better price, and safer products, in turn, is attracting more parents to purchase baby care products. Changing lifestyle of consumers particularly in developing countries has encouraged the adoption of convenience-oriented routines, making baby care and convenience products a necessity, which, in turn, is expected to fuel market growth.

The increasing number of working women across the globe is fuelling demand for more convenient and safe products for babies, which helps boosts the market, owing to their increasing dependency on baby care products. As consumer lifestyle is changing, parents want new and innovative products for their kids. Additionally, rising nuclear households is allowing young parents to opt for such products. Inclination toward convenience and growing concerns related to child safety, care, and security is boosting the global baby care products market.

Disposable income of people in developing countries is on the rise. High disposable income enables parents to ensure a healthy lifestyle and meet the safety needs of their children. Disposable income is more in countries such as the U.S. and Australia, compared to other countries, which boosts the market.

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Developments in Baby Care Products Market

Innovation holds the key for success in the baby care products market as new and improved products get larger consumer traction. Moreover, growing demand for organic products will also infuse larger number of innovative products in future. This will help in driving the demand for baby care products over the next few years.

The baby care products market has been classified based on product type, distribution channel, and region. In recent years, increasing awareness about the usage of baby products, rapid growth in baby care centers, and penetration of innovative baby products through several eCommerce channels is likely to promote the sales of baby care products. Wellness of babies has always been a concern; what was lacking was increased awareness about nutritional requirements and holistic wellness of babies.

Based on product type, the baby care products market has been segmented into baby cosmetics and toiletries, baby safety and convenience products, and baby food/formula. Of these, the baby food/formula segment accounted for major share of the market in 2020. In terms of distribution channel, the online distribution channel segment is anticipated to expand at a rapid pace during the forecast period.

The online platform is becoming popular in most countries. It gives people the opportunity to order anything at their doorstep. Consumers can compare prices of different products on different websites and choose from the various available options. Furthermore, online shopping offers free shipping, home delivery, on-time delivery, and easy exchange and return. Therefore, consumers prefer the online buying model to the offline buying model.

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Baby Care Products Market: Prominent Regions

Asia Pacific led the baby care products market in 2020 and the region is expected to retain its dominance during the forecast period. Rising preference for baby care products in emerging countries such as China and India is encouraging the growth of the market. Apart from Asia Pacific, North America also significantly contributes to the growth of the baby care products market. The U.S. and Canada are considered to be the major markets for baby care products in North America. In addition, increasing awareness among parents about the usage of baby care products is driving the growth of market.

Baby Care Products Market: Key Players

The competition landscape of the baby care products market is highly fragmented with leading players accounting for majority of revenue share. Key players operating in the baby care products market include Unilever Plc, Johnson & Johnson, Procter & Gamble Company, Peg Perego, and Kimberly-Clark.

Global Baby Care Products Market: Segmentation

Baby Care Products Market, by Product Type
• Baby Cosmetics and Toiletries
o Baby Skin Care Products
 Baby Massage Oil
 Baby Lotions
 Creams/Moisturizers
 Powder
o Baby Hair Care Products
 Baby Shampoo & Conditioner
 Hair Oil
o Baby Bath Products
 Soaps
 Bubble Bath/Shower Gel
o Diapers
 Cloth
 Waterproof Nappy/Disposable Diapers
 Training Nappy
o Others (Wipes and Fragrances)
• Baby Safety and Convenience Products
o Baby Car Seats
o Baby Strollers
o Others (Baby Gates)
• Baby Food/Formula
o Baby Food
o Baby Formula

Baby Care Products Market, by Distribution Channel
• Online
o E-commerce Websites
o Company Owned Websites
• Offline
o Hypermarkets & Supermarkets
o Specialty Stores
o Others

Baby Care Products Market, by Region
• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America

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