Press release
YesStyle.com Goes Italian with Fiorucci 1st European Brand To Open Shop on Asia's Leading Online Fashion Mall
Hong Kong, August 8, 2007 - Fashion retail website YesStyle.com continues to expand its catalog of brands with the addition of Fiorucci, the well-known and iconic fashion brand with origins in Milan, Italy. The partnership is the first step towards YesStyle.com's goal of featuring more European brands alongside Asian designs.Fiorucci is known for bold colors and images that reflect the mindset of today's generation. Starting out as a small shoe shop in Italy in the 1960s, Fiorucci gained popularity in the 70s with its creative use of everyday images, turning the ordinary into a fashion statement. The brand's logo depicting two Victorian angels has attained iconic status, and its clothing and accessories reflect its vibrant, sensual, and anti-fashion spirit.
Today, Fiorucci continues to lead the way with its trend-setting designs, providing a fresh take on fashion nostalgia. "We are elated to partner with YesStyle.com to initiate the young generation to Fiorucci's influential fashion on the Internet," says Priscilla Wong, Managing Director of Fiorucci (Asia) Limited.
YesStyle.com is set to channel this same spunk and style with an in-season collection of Fiorucci women's apparel and bags. The colorful tops feature eye-catching prints in flattering pastels and solid hues while a variety of totes and shoulder bags showcase Fiorucci's signature appliqués, rhinestones and other striking details. "YesStyle.com is delighted to be associated with Fiorucci, with its established Italian origins," says Maggie Fung, YesStyle.com Director of Fashion Development. "Its unique styles are set to become the website's new must-have items of the season."
Having celebrated its 1st anniversary in July 2007, YesStyle.com now embarks on a wider campaign to provide its customers worldwide more fashion and style alternatives with the addition of Fiorucci. To see YesStyle's in-season collection of Fiorucci apparel and bags, visit http://www.YesStyle.com/Fiorucci.
About Fiorucci
Fiorucci, the world-renowned iconic lifestyle fashion label from Italy, has been setting the pace for fashion trends since1967. Its youthful, colorful, sexy and sensual designs satisfy the consumer's desire for love, freedom, humor, individuality and modernity. The Fiorucci culture has expanded from Italy to the rest of Asia and South America, with Canada and the US following suit.
YESSTYLE.COM LTD.
9/F., Watson Centre, 16-22 Kung Yip Street, Kwai Chung, N.T., Hong Kong
Paul Ng
(paul.ng@yesstyle.com, tel. +852 2746 6530)
About YesStyle.com
Established in July 2006, Asian fashion retailer YesStyle.com offers a wide range of high-quality fashion, jewelry, accessories, and beauty products, all carefully selected by in-house stylists. YesStyle.com currently features more than 300 designer brands from across Asia and launches over 20,000 fashion, jewelry, and beauty items per season. Highlighting the latest trends and styles, YesStyle.com is dedicated to providing the best platform for designers to connect with international customers. YesStyle.com is the sister website of YesAsia.com, a leading Asian entertainment shopping site that was recently named one of the "Top 50 Retail Sites" in the U.S. by Internet Retailer magazine.
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