ConsumerIntel360 Expects the South African Plant Protein Industry to Grow at a CAGR of 28.8% During 2021-2027| Plant Protein Market Dynamics| Market Size by Ingredients| Market Share Analysis by Sales Channels

The South African plant-based protein market has witnessed strong growth over the last few years. This growth is primarily driven by millennials and Gen Z leading the change, increasingly adopting healthier food habits such as vegetarianism, veganism, or a flexitarian diet. Food choices of Millennial and Gen Z segments are driven more by factors such as focus on health (natural, organic), food source (locally sourced) and animal welfare (plant based) and environmental impacts (sustainable).

The plant protein market in South Africa has recorded a strong growth with a CAGR of 36.1% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, sustainability concerns coupled with health mindfulness among consumers are driving the market for plant-based alternatives in South Africa.

Moreover, COVID-19 has reinforced the demand for plant-based products especially, plant-based meats, thereby inducing competition in the market. The sector has recorded a significant increase in the number of new product launches. Similarly, the number of food tech companies is increasing and expected to increase rivalry in the market in the short term.

Plant protein industry is expected to continue to grow in South Africa over the forecast period. It is expected to record a CAGR of 28.8% during 2021-2027. The plant protein consumption in the country will increase from US$ 46.7 million in 2020 to reach US$ 284.3 million by 2027.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in South Africa. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.
• Product Innovation: Captures key innovative plant protein product launches in South Africa along with claims, product positioning and targeting.
• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.
• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry in South Africa, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

South Africa Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

South Africa Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

South Africa Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

South Africa Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

South Africa Plant Protein Market Share Analysis by Sales Channels

• Online
• In-Store

South Africa Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

South Africa Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

South Africa Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

South Africa Plant Protein Consumption by Demographics
• Age
• Gender
• Income

Key Plant Protein Brands in South Africa (based on consumer popularity)

• Almond Breeze
• Alpro
• Beyond Meat
• Biogen
• Clear Vegan
• Earth & Co.
• EVOX
• Fry Family Food
• Fully Dosed
• Good Hope
• Gudness
• Health Connection
• HERBI VOHR
• Herbivore
• Kauai
• Lifematrix
• Meraki
• My Wellness
• Nutritech
• O'Natural
• Organic Life
• Phyto Pro
• PSN Lifestyle
• Rude Health
• Rush Bar
• Slender You
• Spar
• SynerChi Organics
• Tabu Food
• Trek
• USN
• Vivolife SA
• Wazoogles
• Wild - Natural Beauty
• Woolworths

To get detailed insights and FREE sample report please click here @
https://www.consumerintel360.com/reportstore/view/South-Africa-Plant-Protein-Business-81

Reasons to Purchase

• Market Opportunity: Get detailed understanding of plant protein market opportunity in South Africa across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.

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This release was published on openPR.