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Jeremy McGilvery - Retargeting is a sure way to supercharge your marketing ROI

01-16-2022 04:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: JM Digital Marketing

Jeremy McGilvery - What is Re-targeting

Jeremy McGilvery - What is Re-targeting

Today Jeremy McGilvery is sharing What is Re-targeting and Why You Should Be Doing It. As we all know Jeremy McGilvrey is the CEO of Houston's top-rated digital marketing agency and award-winning digital marketing consultant.

It goes without saying that your marketing funnel, which is the process that guides a prospect, taking them from stranger to customer, is one of the most important, and effective assets in your marketing arsenal.

So, if you want to take your marketing conversions to a new and exciting level, your funnels will need to include some form of retargeting which in practical terms involves:

The monitoring of your customers’ behavior and using that info to push them back to your website.
By far, retargeting is a sure way to supercharge your marketing ROI.

What Is Retargeting?

Have you ever visited a website and then later started seeing banners for that website following you around all over the web? That’s retargeting, aka remarketing (people use those words interchangeably).

Retargeting happens when you visit a website like Amazon for example.

They place a cookie on your computer, and no matter where you go on the internet, they will identify you.

Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.

The Obvious Benefits of Using Retargeting for Marketing Chances are, your marketing funnel is built to drive brand awareness and increase conversions.

You’ll be happy to know retargeting can assist both, for the simple reason you have the space to create direct, unique, personalized ads.

Take a look at these retargeting statistics below.

- 3 out of 4 customers notice retargeted ads

- Retargeted ads on Facebook are 76% more likely to get clicks than regular display ads

- If you leverage retargeting along with other channels, you can sell 50% more

Let’s say you have a marketing site and a visitor clicks on a link to your SEO services page.

They’re going to be placed on your SEO retargeting list, meaning they’ll receive emails containing SEO-related content since that’s what they’ve demonstrated an interest in.

Although a standard sales funnel can be effective, most are impassive. Not so long ago, marketers had no option but to create their own marketing strategies based on audience analytics and market research.

But thanks to the power of retargeting, you can now continue communicating with customers and prospects without needing to email or call them on the phone.

Target a Specific Audience and Deliver Tailored Value -

Retargeting also opens your marketing up to a number of other campaigns. It’s not as simple as “Well if they hit a product page, I’m just going to follow them around with that banner.”

But rather it works like this. If a website visitor reads one of your blog posts and the topic was about creating a marketing funnel, you can follow them around on the internet and perhaps offer a free marketing funnel eBook in the form of a display ad.

Then, once they are opt-in through the eBook, they’re placed onto another pixel on Facebook. Facebook knows these people have opted in for your eBook (probably a warm lead), so the next step might be to catch them with a webinar or compel them to buy a product. What happens then? The lead-in question filters through the funnel.

Push Leads through the Funnel Faster -

The idea behind any marketing funnel is to move people down through the various stages. If you know they usually purchase after five touches with your brand, try to see if you can cut that down to two or three with the addition of retargeting.

Research has shown that 92% of customers don’t purchase on their first visit to a website, which is exactly why you need to follow them around and make sure they enter back into the funnel at the right stage.

In order to do that, you’ll need to retarget them with fresh content. If someone comes to your homepage and they don’t convert when you do a remarketing campaign, do you think you should send them back to your homepage?

No! They obviously didn’t resonate with the content there, so try to nudge them back onto your website with something new.

Remember: Retargeting Is About Developing Relationships -

Just like dating, the key to remarketing is building relationships and trust. Someone comes to your website, they don’t buy, you remarket to them, and they keep seeing your ads everywhere.

Soon, they begin to feel and think as they know you, and are now more likely to give you a chance, which they will not give to a total stranger.
By the way, the “rule of seven” works well with remarketing, too.

Rule Of Seven - The audience needs to see your message at least seven times before they take action or buy from you

Jeremy McGilvrey Digital Marketing Agency
1 Riverway Ste. 1724, Houston, TX 77056

Jeremy McGilvery is the CEO of Houston's Texas No.1 Digital Marketing Agency named "JM Digital Marketing Agency"

Jeremy McGilvery completed his graduate degree in marketing management and digital strategy from Harvard University. When it comes to digital marketing and conversion-based websites and sales funnels, look no further than Jeremy McGilvery. With a successful track record spanning well over a decade, including being named one of Upwork’s top freelancers and over 700+ five-star reviews – Jeremy McGilvery sets a new standard for digital marketing.

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