Jeremy McGilvery - Retargeting is a sure way to supercharge your marketing ROI
It goes without saying that your marketing funnel, which is the process that guides a prospect, taking them from stranger to customer, is one of the most important, and effective assets in your marketing arsenal.
So, if you want to take your marketing conversions to a new and exciting level, your funnels will need to include some form of retargeting which in practical terms involves:
The monitoring of your customers’ behavior and using that info to push them back to your website.
By far, retargeting is a sure way to supercharge your marketing ROI.
What Is Retargeting?
Have you ever visited a website and then later started seeing banners for that website following you around all over the web? That’s retargeting, aka remarketing (people use those words interchangeably).
Retargeting happens when you visit a website like Amazon for example.
They place a cookie on your computer, and no matter where you go on the internet, they will identify you.
Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.
The Obvious Benefits of Using Retargeting for Marketing Chances are, your marketing funnel is built to drive brand awareness and increase conversions.
You’ll be happy to know retargeting can assist both, for the simple reason you have the space to create direct, unique, personalized ads.
Take a look at these retargeting statistics below.
- 3 out of 4 customers notice retargeted ads
- Retargeted ads on Facebook are 76% more likely to get clicks than regular display ads
- If you leverage retargeting along with other channels, you can sell 50% more
Let’s say you have a marketing site and a visitor clicks on a link to your SEO services page.
They’re going to be placed on your SEO retargeting list, meaning they’ll receive emails containing SEO-related content since that’s what they’ve demonstrated an interest in.
Although a standard sales funnel can be effective, most are impassive. Not so long ago, marketers had no option but to create their own marketing strategies based on audience analytics and market research.
But thanks to the power of retargeting, you can now continue communicating with customers and prospects without needing to email or call them on the phone.
Target a Specific Audience and Deliver Tailored Value -
Retargeting also opens your marketing up to a number of other campaigns. It’s not as simple as “Well if they hit a product page, I’m just going to follow them around with that banner.”
But rather it works like this. If a website visitor reads one of your blog posts and the topic was about creating a marketing funnel, you can follow them around on the internet and perhaps offer a free marketing funnel eBook in the form of a display ad.
Then, once they are opt-in through the eBook, they’re placed onto another pixel on Facebook. Facebook knows these people have opted in for your eBook (probably a warm lead), so the next step might be to catch them with a webinar or compel them to buy a product. What happens then? The lead-in question filters through the funnel.
Push Leads through the Funnel Faster -
The idea behind any marketing funnel is to move people down through the various stages. If you know they usually purchase after five touches with your brand, try to see if you can cut that down to two or three with the addition of retargeting.
Research has shown that 92% of customers don’t purchase on their first visit to a website, which is exactly why you need to follow them around and make sure they enter back into the funnel at the right stage.
In order to do that, you’ll need to retarget them with fresh content. If someone comes to your homepage and they don’t convert when you do a remarketing campaign, do you think you should send them back to your homepage?
No! They obviously didn’t resonate with the content there, so try to nudge them back onto your website with something new.
Remember: Retargeting Is About Developing Relationships -
Just like dating, the key to remarketing is building relationships and trust. Someone comes to your website, they don’t buy, you remarket to them, and they keep seeing your ads everywhere.
Soon, they begin to feel and think as they know you, and are now more likely to give you a chance, which they will not give to a total stranger.
By the way, the “rule of seven” works well with remarketing, too.
Rule Of Seven - The audience needs to see your message at least seven times before they take action or buy from you
Jeremy McGilvrey Digital Marketing Agency
1 Riverway Ste. 1724, Houston, TX 77056
Jeremy McGilvery is the CEO of Houston's Texas No.1 Digital Marketing Agency named "JM Digital Marketing Agency"
Jeremy McGilvery completed his graduate degree in marketing management and digital strategy from Harvard University. When it comes to digital marketing and conversion-based websites and sales funnels, look no further than Jeremy McGilvery. With a successful track record spanning well over a decade, including being named one of Upwork’s top freelancers and over 700+ five-star reviews – Jeremy McGilvery sets a new standard for digital marketing.
Website - https://www.jeremymcgilvrey.com
Facebook - https://www.facebook.com/jeremymcgilveryfanpage/
Wordpress blog - https://jeremymcgilvreysite.wordpress.com/
Medium Blog - https://jeremy-mcgilvrey.medium.com/
Press Release - https://www.issuewire.com/jeremy-mcgilvrey-reveals-how-email-marketing-can-help-your-small-business-succeed-1687747156488880
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Jeremy McGilvery - Retargeting is a sure way to supercharge your marketing ROI here
News-ID: 2528199 • Views: 475
More Releases from JM Digital Marketing
Tatyana Moshchenkov - 5 Common Online Business Models Simplified
Tatyana Moshchenkov (Business Consultant & Strategist) - Most beginners who are new to online marketing tend to get overwhelmed by the sheer number of ways one can make money online. Unfortunately, all money-making methods are NOT made equal. Survey sites, performing microtasks for pennies, etc. are mostly a waste of time and effort. Whereas other methods such as affiliate marketing, arbitrage, product creation, etc. are very lucrative. Knowing which business model to
Tatyana Moshchenkov - What Do You REALLY Need to Build a Successful Online Busin …
Tatyana Moshchenkov is a Business Consultant & Strategist - As per Tatyana "Building, an online business can seem like a convoluted and arduous process." There are so many moving parts and you need to get them all in alignment and running smoothly to start generating profits. While there is some truth to the scenario mentioned above, the truth is that to build a successful online business requires only 5 components.
Tatyana Moshchenkov shared tips for creating the website of your dreams
Have you always wanted to design a website but never known where to start? Do you want to get your business online, but can't afford to hire someone to help? This article will be a great start for you, as it contains many great ideas to aid you in creating the website of your dreams! Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the
Learn With Tatyana Moshchenkov How To Use Newsletters to Jack Up Revenues
The main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news, and more. For business or affiliate websites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale. Returning visitors are more focused on what your site has to offer. Also, the more your visitors come back,
More Releases for Jeremy
Advantages Of SMS Marketing - Jeremy McGilvrey
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging's ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their
Become an Expert at Something - Jeremy McGilvrey
Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product. A website is the best place to start. Build a professional looking site with sound and informative content and you'll have a source
An Online Precense - Jeremy McGilvrey
Branding, as a whole, is essential for any serious business because a company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand. While Internet branding offers huge opportunities for business, in order for
Personal Branding for Success - Jeremy McGilvrey
One important part of branding is the image you yourself portray. Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers. Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and
Jeremy McGilvrey Authors Bestselling Science-Based Self-Help Book
Jeremy McGilvrey, an entrepreneur, authors the bestselling science-based self-help book entitled “CEO.” This book provides the science to interrupt unproductive patterns and develop new routines to achieve success. Just like other Jeremy McGilvrey Books, CEO is also jam-packed with wisdom and research. This self-help book by McGilvrey is considered as a missing link to sustain success and permanent change. “It is a perfect blend of action and inspiration, very interesting
Wonton Names Jeremy Nichele as CEO
Wonton Names Jeremy Nichele as CEO Summary: Vancouver's Jeremy Nichele was recently named as CEO of Wonton Media Inc. VANCOUVER, BC June 14, 2011: Wonton.com, a daily deal service catering to consumers in Vancouver, recently appointed Jeremy Nichele as the CEO of the company. According to Wonton co-founder Elton Pereira, "Jeremy brings both passion and creativity to the team. His energy is infectious." Nichele's long list of accomplishments shows that he also brings along