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POLYCOM, INC Company Analysis : High Growth Opportunities, Strategies Implementation, Key Revenue Opportunities & Unknowns

01-12-2022 07:40 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: MarketsandMarkets

Polycom (now known as Poly and a part of Plantronics) is an American multinational corporation that develops video, voice, and content collaboration and communication technology. The company has been focussing on a number of fast-growing markets in these industry segments for its medium to long term growth.

Polycom operates in markets such as 360-degree camera market (growing at 27.1% CAGR), Video Streaming Software market (18.5% CAGR), Hosted PBX market (14.9% CAGR), and High-speed Camera market (11% CAGR).

Apart from these, Polycom also operates in markets such as Managed Services Market (market size $225 Bn in 2020, growing at 7% CAGR), and Cloud Managed Services Market (market size $62 Bn in 2020, growing at 13% CAGR).

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Polycom High-Growth Opportunities across Industry Segments

Top Hot bets for Polycom in Software & Services Industry –
• Enterprise Collaboration Market - valued at $41.87 billion in 2020 globally, growing at 12.7% CAGR
• Content Services Platform Market - valued at $33.46 billion in 2020 globally, growing at 21.7% CAGR
• Video Streaming Software Market – valued at $6.32 billion in 2020 globally, growing at 18.5% CAGR
• Cloud Managed Services Market - valued at $62.24 billion in 2020 globally, growing at 13.3% CAGR

Top Hot bets for Polycom in Information Security Industry –
• Network Security Firewall Market - $3.74 billion market globally, growing at 22.9% CAGR
• Overall, these markets present a good opportunity for Polycom’s growth.

Potential Growth Opportunities for Polycom

The most promising adjacent market opportunities for Polycom to potentially exploit for long-term revenue growth are –
• Transparent Caching Market with a global market opportunity of $0.88 Bn, growing at a CAGR of 37.28%
• Managed Detection and Response market with a global market opportunity of $0.96 Bn, growing at a CAGR of 31.6%
• Telecom Cloud Market with a global market opportunity of $16.33 Bn, growing at a CAGR of 21.4%
• Video on Demand (VoD) market with a global market opportunity of $45.7 Bn, growing at a CAGR of 17.5%
• Social Media Analytics Market with a global market opportunity of $2.56 Bn, growing at a CAGR of 24%
• Managed Security Services Market with a global market opportunity of $20.02 Bn, growing at a CAGR of 13.9%
• Security as a Service Market with a global market opportunity of $10.96 Bn, growing at CAGR of 13.8%
• Video Surveillance Market with a global market opportunity of $ 39.01 Bn, growing at CAGR of 10%

Strategies implemented by Polycom for growth in Hosted PBX Market

Polycom is a leading provider of hosted PBX solutions and caters its products to various verticals. The company makes enterprises more efficient, productive, and secure by providing fast and flexible responses to the rapidly changing competitive business environment.

Polycom offers comprehensive hosted VoIP solutions to its commercial clientele. It enables the SMEs and large enterprises to drive their business productivity and collaboration. The company possesses a significant breadth of offerings in the hosted VoIP arena and provides enhanced features and functionalities to its commercial customers. Moreover, the company has a customer-centric sales strategy that is focused on building and maintaining close working relationships with enterprises and public sector customers, directly or through partners.

Strategies implemented by Polycom for growth in Web Real-Time Communication Market

Polycom is one of the leading providers of video, voice, and content solutions to WebRTC customers. The key strategy of the company is to offer innovative human collaboration solutions with better customer experience.

The company is focused on organic growth strategies, such as new product development and enhancement, to offer innovative solutions that cater to the wide-ranging needs of customers. For instance, in September 2016, for large and small enterprises, the company launched the next generation Skype Room Systems solution.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

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