Android STB and TV Market Revenue Growth Predicted by 2020-2027|Top Key Players Arris International, Coship, Evolution Digital, Shenzhen SDMC Technology Co. and Ltd, Humax

Market Overview

According to this analysis, the global android set-top (STB) box market is expected to reach USD 695.9 million by 2025, rising at a revenue-based CAGR of 19.5 percent from 2019 to 2025. The movement in the audience and media tastes from traditional platforms to digital formats and the advent of OTT/IPTV platforms like Netflix and Amazon OTT are some of the key reasons driving the market growth. Furthermore, increasing internet penetration in emerging markets is expected to drive market growth in the approaching years.

Because of the growing awareness of internet-based set-top boxes and the growing desire for high-quality video and audio among users, Android set-top boxes are predicted to gain enormous appeal among the general public. Technologically adept customers are already familiar with Android devices and their user interface, making it simpler to adapt to and utilize them. The Android STB market is likely to develop further as a growing number of governmental measures worldwide support the deployment of Android STBs, like the migration from analogue to digital TV.

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Market Segmentation

Type, application, distribution channel, and region/country have all been used to segment the worldwide android STB and TV market.

The global market is divided into Android STB and Android TV. Because of the recently produced and low acceptance rate of android STB, the Android TV segment accounts for more than 95 percent of the overall Android STB and TV market. An android STB is a gadget that transforms a television into a user interface linked to the internet or a satellite/cable network. Using Android STB, a television set can also acquire and decode digital TV (DTV) broadcasts. The STB has an Android operating system integrated into it, giving you the freedom to turn any TV into a smart TV.

The global android STB and TV market are segmented into online and offline/retail distribution channels. The home sector has seen a higher uptake of android STBs and TVs. Android STBs and Android TVs are sold through both online/e-commerce platforms and offline/retail stores, depending on the mode of distribution. Even though retail storefronts are still favoured for acquiring electronic gadgets in most locations, online platforms are increasing in popularity due to discounts, deals, and the ease of access to a variety of equipment.

Regional Classification

According to the research, the global android STB and TV market are separated into North America, Europe, Asia Pacific, and the rest of the globe. During the estimated timeframe, the market share of Android STBs and TVs in North America is expected to grow at a high rate. A few of the main factors assessing the development of the regional market include the rising popularity of Ultra-High Definition (UHD) devices, the advancement of UHD content, and increasing client preferences for data searches via premium service OTT platforms like Netflix and HBO Now. Because of the increased interest in over-the-top (OTT) and IPTV platforms, especially among young people, the United States is likely to dominate the North American region.

Industry News

The global Android STB and TV market are quickly expanding, owing to increased demand for over-the-top (OTT) platforms plus locally produced and delivered content. With more people using Android STBs and TVs to access the newest video entertainment content plus gaming apps, the industry is expected to grow significantly in the coming years.

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Android STB and TV Market Research Report: Information By Type (Android STB and Android TV), Distribution Channel (Online and Offline), Application (Residential and Commercial/Enterprises) - Forecast till 2027

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