Demand for Functional Beverages Complementing Bottled Tea Market Growth – Fact.MR Survey

The unprecedented COVID-19 pandemic has affected the global economy to a great extent. Considering the food industry, one of the most important sectors of the economy, a tremendous impact has been witnessed on the entire process from the field to the consumer. The restrictions in the movement of workers, closure of food production facilities, and changes in consumer demand have put excessive pressure on the food industry.

The report offers actionable and valuable market insights of Bottled Tea. The latest report by Fact.MR provides details on the present scenario of the market across various regions along with the historic data and forecast of the market. The report also includes information on the sales and demand of Bottled Tea Market across various industries and regions.

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The market study done by Fact.MR gives exclusive information about how the market will grow. The study identifies crucial trends that are determining the growth of Bottled Tea market. This newly published report sheds light on vital dynamics, such as the drivers, restraints, and opportunities for key market players as well as emerging players associated with the production and supply. The latest report by Fact.MR provides detailed Market Analysis of Bottled Tea

Global consumption of bottled tea is expected to surpass 41 Mn Liters, growing at a Y-o-Y of 3.4% in 2018 over 2017. Overall growth of the bottled tea market can be attributed to,

Segmentation
The bottled tea market is segmented based on product type, nature, flavor and sales channel.

This structure of the bottled tea market is thoroughly discussed in this section of the bottled tea market.

Based on product type, the bottled tea market is sub-segmented into still bottled tea and sparkling bottled tea.

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Further, the bottled tea market segmentation based on sales channel includes HORECA, modern trade, specialty store, departmental stores, convenient store, online retailers, drug stores and other sales channels.

By nature, the bottled tea market is sub-segmented into organic and conventional bottled tea.

Among different flavors, the bottled tea market is studied for black tea, green tea, red tea, oolong tea, jasmine tea, herbal tea and fruit tea.

Increasing appetite for specialty teas and their easier availability
Health conscious consumers preference for healthful tea beverages
Millennials’ developing palate for different RTD bottled tea flavors
Accessibility of bottled tea across various sales channels

“The bottled tea marketplace is heavily impacted by evolving consumer sentiments wherein vendor revenues dwindled half a decade ago on the back of a contagious low- or no-sugar beverage trend. As manufacturers ramped up the production of no-sugar tea varieties, the bottled tea market has surpassed US$ 47 Bn in 2017 and the status quo is highly likely to continue in 2018,” says a senior analyst at Fact.MR.

The study opines that the demand for still variety of bottled tea will witness over 35 Mn Liters consumption globally in 2018. However, sparkling tea revenues are set to grow at a 6% Y-o-Y in 2018 over 2017. This rapid expansion can be attributed to growing demand among millennials and generation Z for sparkling tea, in particular, sparkling ice tea. The bottled tea marketplace is witnessing manufacturer investments in introducing new varieties of sparkling ice tea.

Conventional bottled tea has remained the primary choice among tea lovers until the arrival of organic tea variant. Fact.MR finds that the consumption of conventional variants will hold over 80% of the total bottled tea consumption in 2018. However, demand for organic variants is growing rapidly wherein consumption will increase over 4 Mn Liters in 2018 over 2017.

Fact.MR study finds 30% of bottled tea consumed to be black tea in 2018. Black tea continues to remain the highly popular tea blends and is consumed for its potential health benefits.

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Fact.MR estimated green tea occupied one-fourth of the global bottled tea consumption in 2017. Traditional recognition of green tea as a medicine and a higher concentration of antioxidants, particularly epigallocatechin gallate (EGCG) continue to encourage green tea consumption globally.

The retail shelves of multiple stores and online channels now have a variety of organic bottled tea. Staying ahead of consumer demand, manufacturers of organic bottled tea are actively engaged in expansion activities.

HORECA, according to the Fact.MR study continues to present a significant demand for bottled tea.  Consumer packaged goods (CPG) industry is significantly investing in HORECA on the back of growing consumer sentiments such as eating outside home and preference for ready-to-eat foods. The study also finds that modern trade will be the next preferred sales channel for bottled tea among consumers.

APEJ Helms Bottled Tea Consumption, Held 40% of volume Sales in 2017

Globally, the bottled tea consumption remains concentrated in the APEJ region. With the region’s populous nature and its significant millennial population, APEJ accounted for two-fifth of the global bottled tea consumption in 2017. Fact.MR estimates that Greater China consumed nearly 43% of the APEJ bottled tea consumption. According to Fact.MR, the popularity of black tea in the region has significantly contributed to the steady rising bottled tea consumption.

The bottled tea market growth, according to Fact.MR will continue its upwards steady trend on the back of increasing preference for ready-to-eat beverages and consumer-driven product innovations. As manufacturers focus on expanding their global footprints, bottled tea popularity is here-to-stay in the future.

The Fact.MR report tracks the bottled tea market for the period 2018-2027. According to the report, the bottled tea market is projected to grow at nearly 4% CAGR through 2027.

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Key Question answered in the survey of Bottled Tea market report:

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More Valuable Insights on Bottled Tea Market

Fact.MR, in its new report, offers an unbiased Market Analysis of Bottled Tea, Sales and Demand of Bottled Tea, analyzing forecast statistics through 2019 and beyond. The study reveals growth projections on the basis of various criteria.

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