Increase in Consumer Preferences for Low Alcohol Content Expected to Drive Global Hard Seltzer Market : Ken Research

Hard seltzer is also acknowledged as hard sparkling beverage. It is a category of highball drink that contains alcohol, carbonated water, and often fruit flavoring. It is generally made from brewed cane-sugar or malted-rice, along with sparkling water & flavorings. Nowadays, it is available in different flavors including lime, strawberry, lemon, watermelon, passion-fruit, pomegranate, and tangerine. Hard-seltzer knows as a healthy alternative/substitute to regular alcoholic beverages as it is gluten free and low in calories, carbohydrates, and sugar. As a result, it is becoming increasingly popular with health conscious consumers and people suffering from allergies and celiac, inflammatory and autoimmune diseases. The global hard seltzer market is largely driven by changing consumer preferences towards low alcohol beverages and emergence of numerous online alcohol delivery services.

Referring to the study, Global Hard Seltzer Industry Research Report 2021 Segmented by Major Market Players, Types, Applications and Countries Forecast to 2027. Some of the key companies operating in the global hard seltzer market include SpikedSeltzer, Whiteclaw, Truly, Nutrl, Bon & Viv, Polar, Smirnoff, Nauti and among others. Key brands operating in the market focus on developing product portfolios through strong research & development (R&D) activities. Introduction of new flavors, multichannel sales & distribution and online marketing are prime strategies of industry participants. Collaborations & uniosn with the global distributors enable manufacturers to market and sell their products in the overseas markets.

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In terms of type, Global hard seltzer market can be bifurcated as cans and bottles. Additionally, in terms of application type, market can be bifurcated as convenience stores, hypermarkets & supermarkets and others.

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Growth in millennial population, followed by increase in consumer preferences for low alcohol content, calories, and gluten free beverages, rise in demand for low content alcoholic beverages, growth in the tourism & hospitality industry, increase in health consciousness among consumers and growth in demand for convenience are some major factors, which are responsible for growth of the hard seltzer market. In addition, rise in prevalence of inflammatory, allergies & celiac and auto-immune diseases are further increasing the product demand. Moreover, continuous launch of product variants with a variety of new flavors for instance grapefruit, passionfruit, black cherry etc., is also acting as a growth-inducing factor. Apart from this, rise in availability of substitute products may impact the market.

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Based on regional analysis, the North-America is a leading region in global hard seltzer market owing to rise in consumer demand for premium/super premium alcoholic beverages coupled with increase in young‐adult demographic across the region. The Asia-Pacific and Europe regions are estimated to witness higher growth rate due to growth in social media presence and rise in consumer awareness about hard seltzer over the forecast period. It is projected that future of the global hard seltzer market will be bright on account of increase in expenditure on alcoholic beverages, rise in demand for fruity blends & wine-based hard seltzers, introduction of new ingredients and development of new innovative & fruity flavors during the forecast period.

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