Press release
According to Consumerintel360 Plant Protein in Russia Expected to Grow at a CAGR of 20.9% During 2021-2027| Market Opportunity | Competitive Landscape | Key Brands | Market Dynamics – Strategy & Innovation
Consumers in Russia are incorporating plant-based food and beverage products into their diets. The plant-based nutrition is gaining importance among more people following vegetarian diets, including those adopting vegan diets. The attractiveness of plant-based proteins is diverse, as with other behaviors. For many customers, the rationale for preferring plant-based proteins focuses on the correlation of health benefits, superior nutritional value, and the desire to reduce meat consumption.Further, the market growth is offering an attractive business and investment opportunity for food manufacturers ranging from leading CPG companies to small scale meat producers. Besides, potential business growth opportunities are attracting startups to take part in the business. Innovative products that use new ingredients are expected to drive future market growth.
The recent growth of the plant-based protein industry in Russia provides opportunities for major food processing companies and new entrants. The plant-based protein market is rather fragmented in Russia with the presence of large companies such as ADM, Cargill, Cosucra Groupe Warcoing S.A., DuPont de Nemours, Inc., Kerry Group, NOW Foods, Ingredion Incorporated, Tate & Lyle, and Beyond Meat.
Startups are raising funds to stay competitive in the Russian plant-based protein market. Also, the industry is getting support from growing restaurant and foodservice outlets for the sales of plant-based foods. The growing competition is expected to also allow retailers to put more private labels into the marketplace. Moreover, the plant protein market is at a relatively nascent stage in its development, therefore several start-ups and relatively small businesses are entering the market.
With recent research showing a greater role of proteins in accelerating the patient recovery time from COVID-19, COVID-care hospitals are increasingly providing in-patients recovering from the infection with protein- and calorie-rich food. Hence the rising number of infections and the rise in the number of recoveries bodes well for protein consumption. Plant-based protein supplements are especially experiencing strong demand gains, backed by increasing attention among the rising number of adult vegetarians. This is also supported due to shortage of traditional meat because of supply chain disruption.
The plant protein market in Russia has recorded a strong growth with a CAGR of 28.1% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, Russia is witnessing a growing demand for plant-based protein diets, driven by the flexitarian consumer and the growing vegetarian, vegan community.
This shift from animal-based protein to plant-based protein is driven by the adoption of healthier food choices, availability of alternatives to animal-protein based diets, sustainability, and environmental concerns. Moreover, COVID-19 has reinforced the demand for plant-based products especially, plant-based meats, thereby inducing competition in the market.
Plant protein industry is expected to continue to grow in Russia over the forecast period. It is expected to record a CAGR of 20.9% during 2021-2027. The plant protein consumption in the country will increase from US$ 377.2 million in 2020 to reach US$ 1476.1 million by 2027.
Key Plant Protein Brands in Russia (based on consumer popularity)
• Alce Nero
• Alinor
• Alpro
• Art Life
• ATOM
• Biorico
• Bombbar
• Ciko
• Cyber
• Cybermass
• Eat healthily
• Everyday
• FitParad
• Food Revolution
• Garden of Life
• Garnec
• Healthy Lifestyle
• MyProtein
• Natural Urbech
• Nemoloko
• Optimum Nutrition
• Orasi
• Orgtium
• PhD
• pure Protein
• RACIONIKA
• Riso Scotti
• Rural House
• S. Pudov
And others
This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in Russia. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.
• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.
• Product Innovation: Captures key innovative plant protein product launches in Russia along with claims, product positioning and targeting.
• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.
• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels..
Scope
This research report provides in-depth analysis of plant protein industry in Russia, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.
Russia Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics
Russia Plant Protein Market Size by Ingredients
• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other
Russia Plant Protein Market Size by Product Categories
• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other
Russia Plant Protein Market Size by Functional Segments
• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook
Russia Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store
Russia Plant Protein Market Share Analysis by Type of Retail Outlet
• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store
Russia Plant Protein Market Size by Retail Sales Pricing
• Premium
• Mid-Tier
• Low End
Russia Plant Protein Market Size by Cities
• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities
Russia Plant Protein Consumption by Demographics
• Age
• Gender
• Income
To get detailed insights and FREE sample report please click here @ https://www.consumerintel360.com/reportstore/view/Russia-Plant-Protein-Business-and-78
Reasons to Purchase
• Market Opportunity: Get detailed understanding of plant protein market opportunity in Russia across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.
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ConsumerIntel360 is a boutique strategy research and consulting firm offering business intelligence platform on emerging consumer trends, product innovation, supply chain dynamics, and ecommerce strategy. Through quality data and expert analysis, we help companies identify unique opportunities, best practices to implement them, and formulate corporate strategy. For more information, please visit our website www.consumerintel360.com or email us at info@consumerintel360.com
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