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M&E sector drives growth of OOH in 2013

01-29-2013 07:22 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Global Advertisers

Sanjeev Gupta, Managing Director, Global Advertisers

Sanjeev Gupta, Managing Director, Global Advertisers

New shows of GECs deploying large format of OOH medium

Mumbai: January 28, 2013: At the onset of 2013, Indian Television and Film industry has opened arm for outdoor advertising industry. With the launch of several new TV shows & reality programme including Nach Baliye season 5 (Star Plus), Amita ka Amit (Sony), Welcome (Life Ok), Aaj Ki Housewife Hai Sab Jaanti Hai (Zee TV), Nautanki and Sanskaar (Colours), Hunted Nights (Sahara One), Veera (Star Plus), Tota weds Maina (SAB TV)…….OOH industry is enjoying its first inning of the year. Similarly, movies like Inkaar and Akaashvani had assigned significant budget for the outdoor promotions of their movie in metros and Tier II & Tier III cities.

Sanjeev Gupta, Managing Director, Global Advertisers, says “we are enjoying the season with 80 percent occupancy. Along with banking products this year we have got large number of bookings from M&E sector. We have also seen a trend of marketing “Maha” episodes of daily soaps, award ceremony and television premier of movies. Our team at Global has already geared up for converting challenges into opportunities this season.”

These campaigns have largely engaged hoardings, bus media, pole kiosks, cantilever and rail media. As per the target customers, Global has provided strategic locations, right mix of media and 24X7assistance to their client to earn best ROI for them. These outdoor promotions have been extended to Tier II & Tier III cities such as Ahmadabad, Ludhiana, Surat, Jalandhar and Pune.

Global Advertisers, India’s premier outdoor media solutions agency

Founded In 1996, Global caught the attention of millions, including clients and the advertising fraternity with its path-breaking outdoor initiatives. Global's expertise includes excellent media planning, market research, strategic hoarding locations and 24X7 assistance. Our reach extends beyond Mumbai to Tier II and Tier III cities of India through our associates. The big army of Global Advertisers includes mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms. These are creatively exploited by Global to communicate with consumers on the go.

Divya Khare
Senior Manager- Branding & Communication
AN ISO 9001:2008 CERTIFIED Company
Mobile : 9820146183
Phone : +91 22 28939400
Shri Ram Trade Centre,
6th floor, S.V.P. Road,
Borivali (W),Mumbai - 400 092
Maharashtra India

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