Increasing Acceptance Of The Traditional And Alternative Medicines Is Expected to Boost Demand Of Oat Grass Market

Increasing acceptance of the traditional and alternative medicines, has been boosting demand of multiple plant based ingredients. Oat grass products is expected to be one of these products with high growth trend and adoption rate in the early stages.

Oat grass powder is expected to show high prevalence as additive for functional products and supplements. Proof of efficacy and benefits of oat grass powder is expected to increase demand from functional products.

Nutraceuticals and supplements are expected to play prominent factor in the growth in demand for oat grass powder. The presence of tricin, compound with smooth muscle relaxing properties, in the oat grass powder is expected to be prominent factor in demand.

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Oat grass powder Market: Segmentation

The Oat grass powder market can be segmented on the basis of nature and application.

On the basis of nature, the oat grass powder market can be segmented into:

Conventional
Organic

On the basis of application, the oat grass powder market can be segmented into:

Functional products
Nutraceuticals and supplements
Others

Oat grass powder Market: Dynamics
Increasing acceptance of the traditional and alternative medicines, has been boosting demand of multiple plant based ingredients. Oat grass products is expected to be one of these products with high growth trend and adoption rate in the early stages. Oat grass powder is expected to show high prevalence as additive for functional products and supplements. Proof of efficacy and benefits of oat grass powder is expected to increase demand from functional products.

Nutraceuticals and supplements are expected to play prominent factor in the growth in demand for oat grass powder. The presence of tricin, compound with smooth muscle relaxing properties, in the oat grass powder is expected to be prominent factor in demand.

The additional benefits of the oat grass powder like presence of soluble and insoluble fibre are expected to be supplemental to this demand in nutraceuticals and supplements. The high alkaline properties of the oat grass powder and subsequent properties like regulating body pH are also expected to be beneficial for demand.

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Oat grass powder Market: Regional Overview
Still in the early stages of development, usage of the oat grass powder has been observed in high oat production countries, with high concentration in the European nations. Based on the adoption of novel products and high preference of organic products, Europe is expected to account for one of the major demand bases for oat grass powder.

While North America has shown high production of oat and related by products, demand is expected to be gradual based on the adoption curves of organic ingredients observed in the region.

Oat grass powder Market: Key Players
Oat grass powder is currents in the introduction stage and has multiple low level players in the market. NP Nutra is one of the pioneers in the market with their product launched in 2012. There exist multiple domestic level players, with their high focus on regional distribution of their products.

NP Nurtra has collaborated with multiple distribution channels and has high investments in the online sales through third party websites. The market is expected to see multiple new entrants in the market during coming years. The market is expected to move towards fragmentation on the global scale during the forecast period.

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