Natural Hair Care Market Size, Trends and Industry Analysis | Procter & Gamble, NatureLab Tokyo, Estee Lauder, Mama Earth, Botanica, Bollati

The global natural hair care product market size was valued at USD 9.18 billion in 2020 and is expected reach USD 12.7 billion to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. Rising awareness related to the benefits of natural hair care products is one of the key factors fuelling market growth.

Most of the natural hair care products contain antioxidants that contain Vitamin E, which provides nourishment to the scalp and promotes hair growth. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural products. Consumers have become ingredient savvy and they avoid picking products with sulphates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products.

Millennials are one of the prominent consumer segment for natural hair care products. According to the Asia Cosmetics report, in 2017, globally, close to 56% of millennials and Gen X actively bought natural beauty and grooming products owing to growing consciousness regarding chemical-free products. Moreover, close to 40% of the change in the buying decision of the consumers has inflected because of natural ingredient listing on the packaging. Shifting consumer perception towards natural ingredient based products in the cosmetic and personal care domain is expected to boost demand for natural hair care products in the market.

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The women segment led the market and accounted for 72.6% share of the global revenue in 2019. This segment is expected to maintain the lead over the forecast period owing to the growing preference for natural hair care products to confront hair related issues, such as dull hair, hair fall, hair colouring, damaged hair, and split ends. Hair is considered to be one of the most precious body parts by women, which makes them buy hair care products with the utmost attention. According to the NPD report 2018, 50% of American women prefer natural products and are conscious about purchases when it comes to scalp and skin application.

Offline distribution channels dominated the market and accounted for 79.1% share of the global revenue in 2019. Brick and mortar stores including independent brand stores, departmental stores, multi-brand outlets, and hypermarkets are quick to launch popular natural beauty products in the market and offer exclusive deals to their customers, thereby boosting the sale growth. These stores have been focusing on offering natural and chemical-free category set-up to pique customers’ interest and provide them with a facility to choose from numerous brands before making a purchase. For instance, in 2018, the Sephora premium outlet launched a clean beauty category section, which excluded those which are free from parabens, sulphates, and phthalates.

The natural hair care market is segmented on the basis of end-user, distribution channel and region. On the basis of distribution channel Online, Offline. On the basis of end-user Men, Women.

Europe dominated the market for natural hair care products and accounted for 38.2% share of the global revenue in 2019. Growing demand for natural products and cosmetic brands that are replacing synthetic chemicals with natural ingredients is a key factor fueling the market growth in the region. Europe, being the largest beauty and cosmetics region, opens doors of opportunities for various natural cosmetic manufactures. According to Cosmetics Europe, a European trade association for the cosmetics and personal care industry, in 2018, the beauty and cosmetics market size was valued at USD 94.0 billion. The high concentration of manufacturers in European countries, such as Germany and France, is expected to drive innovation in natural hair care products.

Key companies are: Procter & Gamble; NatureLab Tokyo; Estee Lauder; Mama Earth; St. Botanica; Bollati; John Master Organics; Phyto Botanical Power; Amazon Beauty Inc.; Organic Harvest.

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For a global outreach, the Natural Hair Care study also classifies the market into a global distribution where key market demographics are established based on the majority of the market share. The following markets that are often considered for establishing a global outreach are North America, Europe, Asia, and the Rest of the World. Depending on the study, the following markets are often interchanged, added, or excluded as certain markets only adhere to certain products and needs.

Here is a short glance at what the study actually encompasses:
Study includes strategic developments, latest product launches, regional growth markers and mergers & acquisitions
Revenue, cost price, capacity & utilizations, import/export rates and market share
Forecast predictions are generated from analytical data sources and calculated through a series of in-house processes.

However, based on requirements, this report could be customized for specific regions and countries.

TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
Chapter 3. Market Outlook
Chapter 4. COVID-19 Impact On Natural Hair Care Market
Chapter 5. Global Natural Hair Care Market Overview, By Application, 2015 - 2027(USD Million)
Chapter 6. Global Natural Hair Care Market Overview, By Distribution Channel, 2015 - 2027(USD Million)
Chapter 7. Global Natural Hair Care Market Overview, By Geography, 2015 - 2027(USD Million)
Chapter 8. North America Natural Hair Care Market Overview, By Countries, 2015 - 2027(USD Million)
Chapter 9. Europe Natural Hair Care Market Overview, By Countries, 2015 - 2027(USD Million)
Chapter 10. Asia Pacific Natural Hair Care Market Overview, By Countries, 2015 - 2027 (USD Million)
Chapter 11. Middle East & Africa Natural Hair Care Market Overview, By Countries, 2015 - 2027 (USD Million)
Chapter 12. South America Natural Hair Care Market Overview, By Countries, 2015 - 2027 (USD Million)
Chapter 13. Competitive Landscape
Chapter 14. Key Vendor Analysis
Chapter 15. Natural Hair Care Market Cost Analysis
Chapter 16. Sourcing Strategy and Downstream Buyers
Chapter 17. Marketing Strategy Analysis, Distributors/Traders
Chapter 18. Market Effect Factors Analysis
Chapter 19. Future Outlook of the Market

Reasons to Buy the Report:
• Learn about the driving factors, affecting the market growth.
• Imbibe the advancements and progress in the market during the forecast period.
• Understand where the market opportunities lies.
• Compare and evaluate various options affecting the market.
• Pick up on the leading market players within the market.
• Envision the restrictions and restrains that are likely to hamper the market.

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