Water Purifier Market by Global Demand and Competitive Analysis between Top Players 2021-2030

The Water Purifier Market was valued USD 36.02 billion in 2020 and is predicted to reach USD 107.25 billion by 2030 with a CAGR of 11.9% from 2021-2030.

Water purifier is used to remove bacteria, lead, pathogen, mercury and other pollutants from water and make it safer for human consumption. Consumption of filtered water reduces wide range of waterborne diseases such as asthma, diarrhea, cardiovascular problems, and abdominal cramps. Water purifiers use different technologies such as activated carbon, UV, carbon-filter, reverse osmosis and chlorination among others for filtration. Moreover, some water purifiers available in the market can improve the taste and odor of the water apart from just filtering out the impurities.

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Competitive Landscape

The water purifier market is highly competitive and consist of a few major players such as Amway Corporation, A. O. Smith Corporation (Aquasana Inc.), Best Water Technology, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd. The major market players of water purifier market are focusing on aggressive R&D for producing advanced water purifier system in the market. For instance, In July 1, 2020, Eureka Forbes Limited has launched Aqua guard Marvel Water purifier. It provides unique combination technology such as RO+ UV e- boiling+ Taste adjuster and Active copper technology. It also provides goodness of copper by mixing copper ions into the water. Moreover, in April 17, 2020, Kent Ro System Ltd. unveils its “Zero Water Wastage RO Water Purifiers”, It comes with zero water wastage technology to ensure recycle of the entire residue water without wasting a single drop.

Market Dynamics and Trends

Drinking clean and safe water can improve our digestive system, reduce weight, help in maintaining skin health, keep the energy level optimum and boost the immune system of our body. However, deteriorating quality of water causes various waterborne diseases and poses serious risk to our health. According to the WHO, every year around 3.4 million people die owing to waterborne diseases caused due to consumption of contaminated water. Such rising number of deaths due to waterborne diseases are expected to significantly boost the growth of water purifier market. Also, growing water pollution due to rising industrialization, dumping of wastes, chemicals and sewages in waterbodies has resulted into increasing demand of water purifiers in the market. In addition, the growing awareness about the benefits of drinking purified water along with the increasing purchasing power and rise in income level of the consumer are factors expected to drive the market growth. Furthermore, increasing demand for water purifiers from urban areas for purifying the municipal water, and growing health consciousness are also expected to propel the growth of water purifier market.

However, availability of various substitutes in the market such as portable pump filter, packaged drinking water and chemical disinfectants as well as government’s push for the development of effective water treatment plants in order to supply purified water to citizens are factors hampering the growth of water purifier market. On the other hand, growing industrialization in various regions is leading to increased water pollution, thus creating lucrative opportunities for water purifiers market players.

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Market Segmentations and Scope of the Study:

The water purifier market has been segmented on the basis of technology, distribution channel, portability, end- user and geography. On the basis of technology, the market is categorized into UV, RO, and gravity based. On the basis of distribution channel, the market is divided into retail sales, direct sales, and online. On the basis of portability, the market is classified into portable and non-portable. On the basis of end-user the market is segmented into residential and commercial. Based on geography the market is segmented into North America, Europe, Asia Pacific and RoW.

Geographical Analysis

Asia Pacific holds the lion share of the water purifier market during the forecast period, as the region accommodates almost 60% of the world’s population in countries including China, India, Vietnam, Thailand, Indonesia, and others. Also, factors such as rapidly growing industrialization, rising disposable income and increasing awareness about consuming clean water are driving the water purifier market in this region. Europe holds the second largest market share due to increasing practice of water recycling projects, rising adoption of RO water purifiers, significant demand from the municipal and industrial sectors and stringent guidelines for water treatment. However, North America is expected to grow steadily in terms of market share during the forecast period. This is attributed to the factors such as surging number of waterborne diseases, industrial development leading to water pollution and rising health concerns.

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