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Organic baby clothes are on the must-have list for concerned parents

07-25-2007 04:22 PM CET | Fashion, Lifestyle, Trends

Press release from: Vertbaudet

/ PR Agency: Webcertain
Organic baby clothes are on the must-have list for concerned

Award-winning children’s clothes designer and retailer, Vertbaudet, report that the popularity of their organic baby clothes range has exceeded expectations.

Available from vertbaudet.co.uk the range includes bodysuits, blouses, t-shirts, dresses, cardigans, and other clothes for baby girls and boys.

The new Autumn / Winter collection “Organic BB. Bio” has just been announced in the new catalogue, this is a mini-collection of modern and elegant organic baby clothes.

The range was designed in response from demand from parents for ecologically sound baby clothes that are safe for even the most sensitive baby skin. Vertbaudet designed the baby clothes with babies’ comfort and parents’ convenience in mind.

The clothes for baby girls and boys are made from pure organic cotton and are available for newborns (1 month) to toddlers (18 months). All products are easy to wash (machine-washable) and have no scratchy labels as the washing instructions are printed inside.

Parents are far more concerned about the use of chemicals and artificial ingredients in food and clothes for children that they were five years ago. For example, sales of organic food grew by 30% in 2005 alone.

Susanne Atkins-Krueger of Vertbaudet explains: “In addressing the demand from parents for organic clothes for babies we were extremely focused on providing practical, as well as environmentally-friendly products.”

“The clothes are very comfortable for babies as the fabric is pre-washed for a softer feel to protect delicate baby skin from irritation.”

“Any parent will tell you that life is a lot more difficult to deal with when your baby’s clothes are scratching them!”

Not only is there a general concern about the use of unnecessary chemicals, but the incidence of childhood eczema and skin allergies among children has increased in recent years.

All the organic cotton baby clothes from Vertbaudet are hypoallergenic and use natural dyes.

Vertbaudet’s summer sale means it’s now possible to save up to 70% selected spring and summer childrenswear, full details can be found at vertbaudet.co.uk along with details of all their fashion collections for children.

Overall organic farming is better for wildlife, causes lower pollution levels from sprays and produces less carbon dioxide.

Vertbaudet organic baby clothes range includes:
Organic cotton Bonnet and bootees set - from £7.99
Pure organic cotton in striped woven-dyed or plain poplin – from 11.99
Fleece cardigan - from 14.99
Girls top and bloomer set - from 12.99
Boys t-shirt and trousers - from 14.99

The new Organic BB. Bio range includes:
Cardigan and trouser sets – from £17
Polo shirts from - £9
Sleepsuits – from £12

About Vertbaudet
Vertbaudet is one of the leading brands in the Redcats Group which also includes La Redoute and Empire Stores. Redcats is a member of the PPR Groups whose brands include Gucci and Yves Saint Laurent.
Rated “Number 1 for Baby and Children’s wear” in an independent survey of mums who shop from home.
Kids Superbrands – one of the UK’s Best Children’s Brands 2006
Prima Baby Reader Awards 2006: Eco-Friendly award winner for the Organic Cotton range
Tommy’s Parent Friendly Awards 2006 – Best Maternity Wear and Best Online / Home Delivery Service – runner-up.

Vertbaudet is one of the leading brands in the Redcats Group which also includes La Redoute and Empire Stores. Redcats is a member of the PPR Groups whose brands include Gucci and Yves Saint Laurent.

Laure Mondon
WEBCERTAIN
Multilingual Online PR Coordinatoor
Blackthorn House,
Northminster Business Park
Poppleton
York YO26 6QW
UK

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