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Brazil’s Rede Bahia adds augmented reality to election production with WASP3D

12-17-2012 09:29 PM CET | IT, New Media & Software

Press release from: WASP3D

Rede Bahia adds Augmented Reality to its production with WASP3D

Rede Bahia adds Augmented Reality to its production with WASP3D

New Delhi, 5th December 2012 – Rede Bahia, Brazil based regional News and Infotainment TV channel has installed WASP3D’s virtual set solution and touch screen based interactive presentation tool, WASPi Mimosa as a part of its HD studio upgrade.

Rede Bahia is using WASP3D’s tracked virtual set solution with augmented reality graphics for producing a wide range of shows, newscasts, election analysis etc. WASP3D virtual set utilizes third party robotic sensors to fetch tracking data allowing free camera movement in the studio. This makes the set-up process easier and faster as compared to competition. WASPi Mimosa’s interactive technology gives the anchor an option to trigger info graphics in virtual environment directly on the 65" touch screen monitor or using any tablet.

Rede Bahia’s recent municipal election production featured WASP3D’s augmented reality graphics along with 3D virtual graphics in the studio integrated with live election data. The on-screen presentation was further enhanced by utilizing an IPad driven interactive analysis.

Speaking at the occasion, Flavio Marcio Mauro, Director of Technology at TV Bahia said, “We chose WASP3D solution after a meticulous evaluation of available products and were immensely impressed with the product’s designer friendly features, performance and technical support provided by WASP3D team.” “The implementation of augmented reality allows us to bring a fresh approach to our content presentation.”

Tushar Kothari, Director WASP3D commented, “We believe in developing products that are in line with our customers’ requirements.” “We are delighted to have Rede Bahia on board and look forward to a long lasting relationship with them.”

WASP3D offers cutting-edge solutions in the area of content display and presentation for television broadcasters globally. Our innovative solutions include workflow based WASP3D on-air graphics solution; touch screen based non-linear presentation tool, WASPi Mimosa; tracked Virtual Set; WASP3D Character Generation tool.

With more than 500 installations and a presence in over 40 countries, WASP3D has helped broadcasters to better package and present their content and improve the viewer experience.

WASP3D has a state-of-the-art delivery center in India, with offices in Brazil, Singapore, South Africa UAE, UK and USA.

To know more visit

Anshul Gupta
WASP3D, Beehive Systems Pvt. Ltd
B-37, Sector 1
Noida (Delhi NCR) 201301
T: +91 120 430 8862
M: +91.981.874.4655

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