Increase in Consumer Demands for Nutritious Food Expected to Drive Global Dairy Based Beverages Market

Dairy based beverages are beneficial for all age groups and are an important source of energy & food. These types of beverages are expanding its presence due to quality improvements and the addition of nutritional supplements that make it more nutritious. Health-conscious consumers prefer dairy based beverages with limited percentage of fats & cholesterol, which are also available in an extensive range of products. In this era, dairy based beverages are available in a variety of flavors, packaging, and other nutritional supplements that are beneficial to health and inexpensive. Therefore, increasing consumer awareness is driving the introduction of new products and the addition of more nutritional supplements to dairy products.

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These dairy-based-beverages are widely distributed through health food-stores, convenience stores, supermarkets, pharmacy, and e-retailers. Dairy-based-beverages are available in various formulations such as natural, flavored & fortified, sweetened and unsweetened. Hence, the dairy beverage market is being driven by rise in awareness and growth in interest in new technology, media coverage and consumer demand globally.

As per analysis, “Global Dairy Based Beverages Market, 2021-2027” the key companies operating in the global dairy based beverages market include Inner Mogolia Mengniu Dairy industry Limited, Danone S.A., Arla Foods amba, Yili Group, Wahaha Group Co., Ltd, Nestle S.A., Chobani LLC, Chr. Hansen A/S and among others. The market is highly competitive and is dominated by the main players. Market participants compete on the basis of additional health benefits, category expansion, product differentiation, and product and application innovation.

Based on product type, dairy based beverages market is segmented as yogurt, milk and kefir. Yogurt segment dominates the global market owing to their nutritional quantity and contain less-amount of fat. In addition, based on application type, market is segmented as convenience store, supermarkets, online stores and specialty stores.

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Increase in consumer demands for nutritious food, followed by rise in health concerns and increase in awareness level are some major factors, which are responsible for growth of the dairy based beverages market. However, threat of cross-contamination of raw materials may impact the market.

Based on regional analysis, the North-America and Europe regions hold major share in global dairy based beverages market owing to rise in demand for probiotic drinks by health-conscious consumers across the region. The Asia-Pacific region is expected to witness higher growth rate due to increase in number of working women population coupled with growth in population over the forecast period. In China country, costumers are shifting their focus from food safety to the healthiness of food, implying a demand for additional functional ingredients like probiotics. Functional dairy products, Probiotics and natural colors combined with rapidly changing lifestyle and health requirements of Asia are among the key drivers driving the growth of the industry in the region. It is predicted that future of the global dairy based beverages market will be bright as a result of rise in disposable income and increase in health concerns issues during the forecast period.

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